BOOKS & ARTS
It's Only Human
AUTHOR
AUTHOR
AUTHOR
"Our priority is to meet the needs of people on this planet. Not just workers. Not workers at all." A multimedia short using video archival footage, this faux-advertisement is equal parts a history of advertising & the legacy of fossil fuel companies’ manipulation and a disturbing, singular dystopia from one aesthete's point of view.
Short Film
Global
Climate Change
Multimedia
Fossil Fuel Companies
Oil
Oil Production
Advertising
Electoral Politics
Multimodal
Simultaneity
Sunrise Movement
Neoliberalism
Performance Art
Mimesis
Anthropocene
Satire
Absurdity
Voiceover
Archival Practice
Video Archives
Archiving
Reminiscence
Archives
Public History
Manipulation
Affect
Agriculture
Mega Conglomerates
Apocalyptic Environmentalism
Art Activism
Experimental Methods
Video
Form
Graphic Design
Capitalism
Class
Climate Anxiety
Complicity
Crisis
Media
Media Landscape
False Advertising
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DISPATCH
Short Film
Global
26th
Apr
2021
Like having the imagination to envision oblivion. And make it reality.
Special Thanks to: Varshini Prakash
Narration by: Jessica Flemming
EDITOR'S NOTE:
This multimedia piece, by graphic designer and artist Furqan Jawed, is the result of a collaborative effort, initially conceptualized as a story about the history of advertising & fossil fuel companies’ manipulation of the public across the world. It took place over a number of months, supplemented by reminiscences and stream-of-consciousness ideas by Varshini Prakash, co-founder and Executive Director of the Sunrise Movement, as well as exchange with editors Vishakha Darbha & Kamil Ahsan. Furqan plumbed the archives of advertising across a number of decades in India and the United States. The product was, at the time, an unanticipated, serendipitous, and surprising product of an inquisitive but seemingly-directionless collaboration.