INTERACTIVE
Natasha Noorani's Retro Aesthetic
“We looked at all these old EMI vinyl album covers. I remember listening to the song and thinking: 'This song is pink.'”
Natasha Noorani
Natasha Noorani released “Choro,” the first single from her new album, on 24th May 2021. She first performed it unplugged for SAAG's previous online event, FLUX.
As part of In Grief, In Solidarity, Noorani discussed what inspired the music video's aesthetic with SAAG advisory editor Senna Ahmad, with whom Noorani collaborated on “Choro.”
For both, it was a risk, a labor of love, and a long-awaited collaboration—each of which speaks to how Noorani chooses to provoke and pay homage to Pakistani pop music in equal measure.
Watch to hear more about their vision, how the pandemic affected the shoot of the music video, their numerous inspiration boards, their shared love for the music of the eighties and nineties, Urdu typography, and more.
Natasha Noorani released “Choro,” the first single from her new album, on 24th May 2021. She first performed it unplugged for SAAG's previous online event, FLUX.
As part of In Grief, In Solidarity, Noorani discussed what inspired the music video's aesthetic with SAAG advisory editor Senna Ahmad, with whom Noorani collaborated on “Choro.”
For both, it was a risk, a labor of love, and a long-awaited collaboration—each of which speaks to how Noorani chooses to provoke and pay homage to Pakistani pop music in equal measure.
Watch to hear more about their vision, how the pandemic affected the shoot of the music video, their numerous inspiration boards, their shared love for the music of the eighties and nineties, Urdu typography, and more.
SUB-HEAD
ALSO IN THIS ISSUE:
Kareen Adam · Nazish Chunara
A Dhivehi Artists Showcase
Shebani Rao
A Freelancer's Guide to Decision-Making
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Live
Lahore
Contemporary Music
Retro
Aesthetics
Nostalgia
Typography
Contemporary Pop
Pakistani Pop
Music
Music Video
Homage
Cover Art
In Grief In Solidarity
Fashion
Haseena Moin
Selfies
Embroidery
Color
Art Practice
Visual Art
Collaboration
Vinyl
Urdu Music
NATASHA NOORANI is a musician, festival director and ethnomusicologist from Lahore.
Noorani has a diverse range as a singer-songwriter, playback singer and voice-over artist. While pursuing contemporary Pakistani pop music, she has also been training in khayal gayaki, and was awarded the Goethe Talents Scholarship in 2019. Her solo EP Munaasib is inspired by r’n’b, neo-soul, and prog rock. Noorani is part of the band Biryani Brothers, and has collaborated on recordings with Strings, Abdullah Siddiqui, Sikandar Ka Mandar, Talal Qureshi, Gentle Robot & Jamal Rahman. Noorani was featured on Velo Sound Station (2020), and has also recorded on soundtracks for the films Baaji (2019) and Chalay Thay Saath (2017).
5 Jun 2021
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