In The Significance and Relevance of Early Modern Indian Painters to the Contemporary Indian Art (1971) by Nilima Sheikh, a Fine Arts dissertation published by Reliable Copy, the artist speaks of a “lull” in terms of Modernist painting in India. She reflects on how the Modernist movement emerged out of a reckoning with Mughal artistic traditions, as well as influences from British art. In the conclusion of the dissertation, Sheikh writes:

“The task of the individual painter in India is perhaps more difficult because he has to start from scratch and question the basic premises; there is no concerted movement to whose ideologies he can subscribe or even reject as the reference for his own work.” 

This ‘lull’ still continues to push artistic practices in South Asia to innovate and find unique solutions in order to create meaningful and thought-provoking works. Reliable Copy, a publishing house founded and led by artist duo Nihaal Faizal and Sarasija Subramanian in 2018, is an example of an initiative that has embraced this ‘lull’ as a challenge. 

In 2021, while helping plan an online conference for emerging arts professionals in South Asia, I kept hearing about Nihaal and Sarasija’s work—my colleagues based in India loved them. At the time, I was working at the Museum of Modern and Contemporary Art Sri Lanka in Colombo, under the guidance of art historian and curator Sharmini Pereira, aiming to start my own writing and publishing practice. At the museum, I was exposed to her immense experience in publishing and the peripheral work of building the publishing house Raking Leaves, with a predominant focus on South Asian artistic practices. When I finally met Nihaal and Sarasija, it was both a revelation and a relief to know that people of my own generation were passionate about independent publishing just like I was and were excited to share more with me. 

Independent publishing, such as Reliable Copy’s practice, transcends one-off zines and DIY publication models, as well as the nefarious art-world entity of the biographical coffee-table book that is merely aesthetically pleasing. Reliable Copy’s practice prioritises substance, critical thinking, knowledge-building, deliberation, and intentional decision-making. They are currently engaged in two main publication series. The Fine Art(s) Dissertation Series highlights (un)published dissertations from the prominent Maharaja Sayajirao University of Baroda as a pedagogical tool. The Wiggle Room is a playful take on contemporary art from an international standpoint, bringing together artistic practices that aim for freedom or seek to “wiggle” out of conventionalities. A common thread emerges in how they have positioned one book after another since 2018.

“As the publishing practice has evolved, we have been attempting more and more to play the role of positioning the artist, the book, and their contexts,” says Sarasija. This essay unveils different ways in which I have encountered this common thread in Reliable Copy’s work during my years as a fellow dreamer of an independent publishing practice.

The Surroundings of the Practice

At my first meeting with Nihaal and Sarasija, I was surrounded by a host of books on a busy, traffic-filled day in Bangalore. Our meeting exposed me to the extensive labour that goes into the publication of a book. Each book’s design identity, layout, paper, fonts, and printing technology had been well thought through. I was gifted several books published by them, including Mochu’s Nervous Fossils – Syndromes of the Synthetic Nether, The 1Shanthiroad Cookbook, edited by Suresh Jayaram, and Sculptor’s Notebook by Pushpamala N. Nihaal; Sarasija said they wanted the books to travel far.

Flexing Muscles (2019) by Ravikumar Kashi caught my attention due to the artist’s detailed treatment of flex banners in Bangalore. The book includes an essay in both Kannada and English, accompanied by photographs. Kashi’s in-depth artistic analysis, of a subject that I had encountered yet ignored during my visits to Bangalore, was a unique way to re-experience that city from my desk in Colombo. 

Mochu’s book was of a completely different tenor yet felt similar—the artist’s rich imaginarium was salient in the big blue typography, almost-dystopian imagery, and the bright yellow cover. Despite a personal aversion to speculative theory and related fiction, I held onto this book as a reminder to myself of what books can do to their readers: intrigue, move, tell stories, and impart new knowledge and perspectives. 

In December 2023, I, too, took a leap and published a book with three artists. Sarasija spent hours with me, the designer, and one of the artists to ensure consistency in terms of colours, fonts, paper, and printing options in India (the book was to be mainly distributed in Delhi). 

This level of friendship-building and support is rare, at least in the phase of the career I am in, as a writer trying to be independent. When they recently sent me a copy of the newly minted publication Supporting Role by Jason Hirata from the Wiggle Room series, I realised that for Reliable Copy, friendship is the core. They began the series in 2023 with the publication High Entertainment by David Robbins, an artist they had developed a strong connection with during their At The Kitchen Table exhibition in 2021. Hirata’s Supporting Role has emerged from the same premise, extending a close relationship with another artist who was present in At The Kitchen Table. 

The Wiggle Room series’ conceptualisation is immersed in the contemporary and the emerging. Each publication interrogates the meaning of “art,” particularly in relation to contemporary technologies, digital platforms, and the artist’s evolving role within broader socio-cultural and economic structures. Art is never for art’s sake. 

Beyond the Limits of Language 

Supporting Role’s editor’s note refers to Marcel Duchamp’s thinking about aesthetics, language, and fine art: “What [Duchamp] makes abundantly clear is that language serves a purpose, is essential and inevitable, but that it also comes with certain limits. Sometimes as soon as one’s language is carefully delineated, it starts to impose itself, it becomes an obstacle.”

Duchamp, as an art historical example, helps contextualise Hirata’s practice as presented in the book. The book is an extension of Duchamp’s idea, which continues to hold true for most linguistic endeavours. While we encounter many labels and descriptors of visual artworks, the publication never presents what might be considered a conventionally ‘visual’ artwork. We do encounter two works by him: A Storied Past (Il sogno di una cosa) (2022) and the series Grave Fatura (2023–24), but they are not conventional paintings, prints, photographs, or sculptures. The book is composed of an edited selection of texts developed by Hirata to accompany his artworks: labels for the wall, invitations to exhibitions, essays, scripts, press releases, checklists, invoices, curricula vitae, and other paraphernalia he has preserved while working in contemporary art production and display in Berlin. These roles—often performed by those around the artist, such as partners, friends, and family—are frequently overlooked. Hirata’s book documents these contributions across his career, mainly through language-based materials. They are primarily text-based artworks with two qualities innate to books—mobility and reproducibility on paper—enabling sustained engagement beyond the confines of a white cube space. 

While Duchamp’s critique of language remains relevant to Hirata and the visual arts today, Nihaal and Sarasija push language to its limits. Many of us, myself included, forget its role in and around contemporary art. Though we may begin with the intention to explain and contextualise, the specialised vocabulary often alienates unfamiliar audiences. Supporting Role invites us to see language not as a mere support, but as an artwork in itself.

Before Wiggle Room, Reliable Copy had already facilitated unexpected transitions through time and space with language and ephemera surrounding artmaking. Their curatorial project at the kitchen table, first exhibited in 2021 at 1Shanthiroad Studio/Gallery in Bangalore, travelled to the Ark Foundation for the Arts in Baroda in 2023–24. The project considers how publishing practices could inform exhibition-making and curatorial processes. 

“Through this introduction of artworks as records and documents—as secondary material—and together with cookbooks and videos, at the kitchen table spills its premise across the exhibition and its documentation, the library and the gallery, and the event and its eventual publication,” the catalogue states. The display explored food, with particular attention to the channels and platforms through which food travels, inscribed with material, trace, memory, and cultural politics. It included cookbooks, menus, anthologies of recipes from literary fiction, family archives of ‘secret’ recipes, historical records, and visual and textual references to the feasts held for occasions such as birthdays, funerals, or festivals. 

The moving image works were particularly compelling, with some questioning, mimicking, or parodying the performative format of instructional cooking shows. Carolyn Lazard’s A Recipe for Disaster (2018) incorporates footage from Julia Child’s The French Chef (1972), which used open captions and images for the deaf and hard-of-hearing audiences. Reflecting on this in the twenty-first century, Lazard foregrounds accessibility as a necessary aspect of social infrastructure, especially in mainstream media.

The Community of the Practice

During my visit to Bangalore in July 2024, Reliable Copy had just moved into a new studio. We were in the midst of a long-planned book exchange between Reliable Copy, Raking Leaves, Mumbai-based Editions JoJo, and myself. Nihaal, Sarasija, and I spoke at length about how independent publishing had evolved for Reliable Copy after their residency at Amant Art and their debut at Printed Matter’s Art Book Fair in New York earlier that year. 

This is when I began to consider Reliable Copy as a curatorial practice that exceeded the scope of independent publishing. By their fourteenth publication in late 2024, their carefully chosen collaborations had culminated in a new focus: actively strategising how to disseminate their books or how, as artists might say, to put the work “out there.”

Nihaal spoke animatedly about a new project they had initiated: Total Runtime, a curated moving image programme that activates Reliable Copy’s publications. Featuring moving image works by artists previously published by the press, Total Runtime is mobile, flexible, and an answer to the ‘lull’. Its first iteration in New York brought together nine films, two book trailers, seven artists, and one publishing house. The participating artists included BV Suresh, David Robbins, Kiran Subbaiah, Mariam Suhail, Mario Santanilla, Mochu, and Pushpamala N. The next iteration, at Miss Read: The Berlin Art Book Fair, showcased films by David Robbins and Jason Hirata, celebrating the latter’s new publication Supporting Role with Reliable Copy. 

In late 2023, they also launched Press Works, their own distribution platform, making publications by renowned international independent art book publishers accessible to local audiences. These included Primary Information and New Documents (United States), Kayfa-ta (Gulf), kyklàda.press (Aegean archipelago), Editions JoJo (India), and numerous self-published titles. The curation of this platform is deliberate and thoughtful, drawing on a network of publishers they regard as models of interest. 

Participation in international art book fairs continues to expand their network and deepen engagement with the global independent publishing community. Each trip to a fair introduces Reliable Copy to new publishers and, in turn, allows them to introduce readers like myself to these practices. Guided by their own interests as readers, Nihaal and Sarasija explore the wider practices behind the books and aim to offer Indian audiences not just individual titles but an understanding of broader publishing patterns.

A notable example of this curatorial pattern is the Los Angeles-based New Documents, recommended to me by Sarasija. The Halifax Conference (2019) presents a transcript of a 1970 conference held at the Nova Scotia College of Art and Design, capturing a cacophony of voices and opinions typical of such events. Intrigued by this, I was particularly drawn to New Forms of Art and Contagious Mental Illness (2023), a collection of transcripts and pamphlets by medical scientist Carl Julius Salomonsen, who argued in 1919–20 that Modernist art constituted a kind of “contagious mental illness.” The book offers a fascinating view of Modernism as something misunderstood, even pathological, in its own time. Its format, resembling a legal document, evoked, for me, a history of ownership and transmission.

Until then, my knowledge of modernism had been shaped largely by the Sri Lankan context, due to my museum work on Sri Lankan modern and contemporary art. This book allowed me to see how Europe perceived the movement as it unfolded: not from a scholarly perspective, but through the lens of a medical professional. It felt as though Nihaal and Sarasija had noted my interest in modernist art and fed it back to me through their recommendations, often sent via WhatsApp or email, regardless of distance. These messages and emails lead me to one of the most enduring aspects of Reliable Copy: its ethic of community and friendship. 

Friendship and Publishing

I first met Nihaal and Sarasija in Bangalore, during a conference organised almost serendipitously by a mutual friend. Although we have never shared a formal panel as colleagues, I have attended nearly every talk the duo has given, not out of professional obligation, but out of friendship. I have always approached their practice not as a peer, but as a friend and fellow dreamer.

At a particularly difficult moment, I wrote them a long, disillusioned email, venting about the challenges of starting my own publishing practice. I spoke of the scarcity of funding and the exhaustion that comes with trying to be creative in an industry already strained by lack, especially in South Asia. Their response was generous and clear-eyed. We discussed pragmatic paths forward, and their questions led me to reconsider what sustainability might truly mean—for work, and for myself.

What they offered was not false assurance, but something more lasting: the reminder that while financial stability may always remain elusive, what must persist is commitment—uncompromising, careful, and rooted in a sense of purpose. At the time, I was still grappling with what exactly my priorities were as an independent writer and curator (I still am). They reminded me that patience was not a waiting room, but a form of practice. “Once the light comes on,” they said, “you will not be able to turn it off.”

Community is the spine of independent art book publishing, as Nihaal and Sarasija have told me, and as I have come to understand it myself. This community is made up of artists willing to experiment with form and failure, designers who treat legibility and beauty as twin priorities, distributors who care as much about access as they do about profit margins, and a readership that reads not out of habit but out of care. Sustainability, then, cannot be reduced to financial viability alone. It rests on the presence of a community that cares enough to read, respond, and stay. 

Sarasija and Nihaal have observed a growing interest in the Indian market among international publishers, mainly because there are no dedicated art bookshops or art book fairs in South Asia, and no traditional infrastructure for these books to circulate. My siblings and friends who attend such fairs in the global North have noticed this firsthand. My sister’s visit to Forma’s Art Book Fair in London resulted in a video call from the fair and a parcel of discounted books mailed to me in Sri Lanka. Similarly, for Nihaal and Sarasija, there is a community of publishers who reduce their prices for the Indian market so their books can circulate. 

There is, for Reliable Copy, a network of publishers who lower their prices for Indian readers; not as charity, but as a gesture of circulation. This atmosphere, shaped by generosity rather than competition, stands in stark contrast to the saturated and often exclusionary contemporary art market. Independent publishing here is marked by specificity and thematic intention. People are not just selling books, but also exchanging ideas, paying attention, and bringing each other’s work home. For Nihaal and Sarasija, the warmth of printed matter is not abstract. It is embedded in the everyday ethic of this community.

I remain hopeful about art book publishing, not only as an industry but as a practice shaped by care. My engagement with Reliable Copy has deepened my conviction. The so-called lull of independent publishing is passing. A new generation is ready to learn from it, and to begin again, as every serious artistic movement once did.∎