On the night of May 9, 2025, I closely tracked the unfolding hostilities between two nuclear-armed neighbours. I was watching a debate on the ongoing border situation on the Times Now Navbharat news channel when the TV anchor, Sushant Sinha, abruptly paused the discussion to announce with glee that “Indian forces have entered Pakistan.” A panelist in the debate, a retired Indian Army veteran, trying to whip up jingoistic fervour, urged the Indian Navy to launch an attack on Karachi, declaring, “Set fire to Karachi Port and reduce the entire city to ashes.”

While India and Pakistan’s firepower echoed on the borders, another battle was taking place inside the television studios. The latest surge in violence came in the aftermath of armed militants killing 26 tourists in the meadows of Indian Kashmir in April. India labelled these as terrorist attacks and blamed Pakistan, an allegation Pakistan denies.

Following the attack on Indian tourists, some in the Indian TV media adopted an aggressive nationalistic stance. They further escalated tensions by calling for retaliation against Pakistan. Some newsrooms even openly endorsed military strikes against the country, which ignited a wave of hysteria in India.

In the days that followed, I spent even more time on social media monitoring India TV broadcasts, noticing frequent bursts of misinformation. A casual scroll on X (formerly Twitter) revealed a post from an obscure account alleging that India had fired towards Pakistan. Within minutes, I searched the keywords #India and #Pakistan, and my timeline was flooded with similar claims. Indian mainstream media outlets like Aaj Tak and Times Now quickly picked up these unconfirmed posts, and within an hour, they snowballed into a full-blown conflict of speculations as early as day 1. As new events unfolded on the border on successive days, the media kept broadcasting unverified content. 

The onslaught of misinformation that followed was staggering: images of missile strikes, anti-air defence guns firing at targets, and armed forces downing each other's fighter jets. Editors and readers alike seemed unaware that the information was from a popular tactical shooter simulation video game, Arma 3.

Archival clips also resurfaced and were presented as proof of Pakistan’s devastation of the Indian military. Many of these images and videos were not of real-time offences but came from the Russia–Ukraine war and Israeli air raids on Gaza. 

As the conflict escalated on day two and three, the deluge of misinformation went into full throttle. In these moments of crisis, both the Indian and Pakistani television media ditched accuracy altogether. They deceived audiences with unverified claims, manipulated visuals, and emotionally charged distortions of the ground reality.  

India Today reported a breaking news story that claimed that the Karachi port had been attacked by the Indian Navy; Zee News told viewers that the capital city of Islamabad had been captured. The latter even claimed that the Prime Minister of Pakistan had surrendered. ABP and NDTV news showed exclusive visuals of India’s air defence downing Pakistan drones, even though the original video was from Israel. Besides the mainstream English and Hindi media, the regional TV media joined the bandwagon as well, amplifying the misinformation.

The Karachi Port Trust posted on X, denying that an attack had occurred. However, some of the newspapers had already picked up and published this news in the following day's edition.A report from the Reuters Institute said that almost half of Indian online users receive their news from television, which makes these instances of misinformation especially egregious and impactful. 

One of the anchors at an Indian television station did apologise for an “error,” however, the apology came nearly 12 hours after that segment had been seen by millions of viewers in India.  

Meanwhile, in Pakistan, the media passed off old visuals of fighter plane crashes as evidence of recent strikes on Indian fighter planes by Pakistan. Things escalated beyond newsrooms when an official X (Twitter) account of the Government of Pakistan posted footage from Arma 3 of what it claimed was real videotape of Pakistan downing India’s Rafale fighter jet. 

The rise of artificial intelligence played a significant role in augmenting the falsification of the conflict. AI-generated disinformation, including a deepfake video of a Pakistani military officer admitting that the country lost some of its fighter jets, was widely circulated in Indian media. Another AI-generated clip featured US President Donald Trump promising to “wipe out Pakistan,” giving fodder to Indians who believed that the United States would enter the war against Pakistan.

Other AI-generated images claimed to show Pakistan’s defeat, while pictures of a Turkish pilot were falsely presented as proof that India had captured a Pakistani air force officer. A doctored version of a letter was also shared. It was falsely positioned to be from Pakistan’s government and claimed that Pakistan’s former prime minister, Imran Khan, had died in judicial custody.

TV media do not operate in a vacuum, these viral clips quickly find their way to social media platforms and instant messaging mobile applications like WhatsApp. Social media users on both sides consume and share misinformation at lightning speed, especially when it aligns with nationalistic sentiment.

The World Economic Forum ranked India as the country most at risk for misinformation and disinformation, which is defined as incorrect information shared to purposefully obfuscate the truth. But, false reports surged in Pakistan during the crisis as well. A Pakistani politician praised—in Parliament—about the might of his country’s air force based on an AI-generated image of a British newspaper.

Of course, most military crises lead to a surge in falsehoods and unverified claims. While the media is supposed to inform the public, during these delicate moments, much of the television coverage descends into a spectacle of exaggeration, rumor, and nationalistic war mongering. From fabricated airstrikes to altered footage, the focus shifts away from facts toward constructing a narrative of preemptive victory and toward manufacturing consent for potential war crimes. In today’s digital world, this misinformation is not limited to local viewers. It moves quickly, heightening tensions and fueling broader cycles of global propaganda.

The long-term consequences of such wartime fallacies are deeply damaging. By amplifying rumors and unverified stories, both Indian and Pakistani television media deepened public divisions, pushing citizens into isolated, conflicting realities. A similar situation occurred in 2019, after the killing of Indian paramilitary soldiers in Kashmir. False and misleading images and videos circulating on social media were republished by mainstream media, fuelling the calls for military retaliation against rival Pakistan.

This conduct erodes the ethos of journalism. Audiences start to see all media as biased or deceptive. For fact-checkers in the field, debunking these falsehoods is an enormous challenge, and by the time fact-checked content reaches the general public, truth has already become the ultimate casualty.∎