INTERACTIVE
Natasha Noorani's Retro Aesthetic
AUTHOR
AUTHOR
AUTHOR
“We looked at all these old EMI vinyl album covers. I remember listening to the song and thinking: 'This song is pink.'”
Live
Lahore
Contemporary Music
Retro
Aesthetics
Nostalgia
Typography
Contemporary Pop
Pakistani Pop
Music
Music Video
Homage
Cover Art
In Grief In Solidarity
Fashion
Haseena Moin
Selfies
Embroidery
Color
Art Practice
Visual Art
Collaboration
Vinyl
Urdu Music
Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes.
Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes.
Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes.
Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes.
DISPATCH
Live
Lahore
5th
Jun
2021
Natasha Noorani released “Choro,” the first single from her new album, on 24th May 2021. She first performed it unplugged for SAAG's previous online event, FLUX.
As part of In Grief, In Solidarity, Noorani discussed what inspired the music video's aesthetic with SAAG advisory editor Senna Ahmad, with whom Noorani collaborated on “Choro.”
For both, it was a risk, a labor of love, and a long-awaited collaboration—each of which speaks to how Noorani chooses to provoke and pay homage to Pakistani pop music in equal measure.
Watch to hear more about their vision, how the pandemic affected the shoot of the music video, their numerous inspiration boards, their shared love for the music of the eighties and nineties, Urdu typography, and more.
Heading 6
Heading 6
Heading 6
Heading 6
Heading 6
Heading 6
Heading 6
Heading 6
Heading 6
Heading 6
Heading 6
Heading 6
