An anthropologist explores Bollywood creatives to trace BJP's carrot-and-stick strategy with Bollywood creatives: both controlling and regulating Bollywood in order to create a consistent and normative film culture that perpetuates Hindutva ideology. THE VERTICAL Saffronizing Bollywood AUTHOR AUTHOR AUTHOR An anthropologist explores Bollywood creatives to trace BJP's carrot-and-stick strategy with Bollywood creatives: both controlling and regulating Bollywood in order to create a consistent and normative film culture that perpetuates Hindutva ideology. SHARE Facebook ↗ Twitter ↗ LinkedIn ↗ ALSO IN THIS ISSUE: AUTHOR Heading 5 Heading 5 Heading 5 Heading 5 AUTHOR Heading 5 Research Bombay BJP Bollywood Sushant Singh Rajput The Kashmir Files Films Cinema Hindutva Kashmir Shakuntala Banaji Kunal Purohit Censorship Shah Rukh Khan Rachel Dwyer Aryan Khan Samanth Subramaniam Love Jihad Box Office Commercialization Tejaswini Ganti Fascism Ethnography India Advertising Bhuj The Kerala Story Priya Joshi Article 370 Yami Gautam Ien Ang John Hartley Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. DISPATCH Research Bombay 15th Apr 2024 In 2022, India’s Hindi film industry was in the throes of a crisis. Bollywood, as the industry is colloquially known, was still bucking from a pandemic which had injured film industries worldwide. Multiple mainstream movies, helmed by some of the industry’s biggest stars, from Aamir Khan to Akshay Kumar to Ranveer Singh, were failing miserably at the box office. Since the tragic suicide of an actor named Sushant Singh Rajput in June 2020, a rabid social media movement in India had been calling for people to #BoycottBollywood for its alleged complicity in Rajput’s death and painted it as a hotbed of elitism, drugs, and moral bankruptcy. This was coordinated “collusive behavior”, one study suggested, to engineer a frenzy of conspiracy theories. Members affiliated with India’s ruling Bharatiya Janata Party (BJP), another study found, especially pushed the narrative of Rajput’s death being a “murder”, driving the hashtag #JusticeForSSR to receive over 65 million active interactions in just six months. Amid this political powder keg and socioeconomic crisis, one film gained unprecedented success. A film with no stars, no popular songs, and none of the typical, crowd-pleasing conventions of mainstream commercial Hindi cinema. Released on 11 March 2022, The Kashmir Files claims to depict the 1990 Kashmiri Pandit (Hindu) exodus, but through crucial omissions—of the Indian army’s pervasive presence, unlawful detentions, and rapes of women across religions; well-documented cases of Kashmiri Muslims risking peril to protect Hindu friends ; and the thousands of Kashmiri Muslims who also died and fled Kashmir —creates a dangerously one-sided representation of Muslim violence against Hindus. In one scene, the menacing, kohl-eyed Muslim antagonist Bitta compels a Hindu widow to eat rice soaked in her dead husband’s blood. In yet another, he shreds open a bright saffron kurta off a Hindu woman and publicly brutalises her. The film uses shock value to incite Hindus towards collective anger, humiliation, and anti-Muslim hatred. The Kashmir Files opened to a modest figure of INR 3.55 crores. The following day, however, Indian Prime Minister Narendra Modi personally met with its makers and took a picture with them that was widely circulated on social media. “More such movies should be made,” Modi publicly said three days later, praising the film for showing “the truth which has been suppressed for years”. Other BJP leaders also endorsed the film – they organised special screenings and events, while the BJP’s information and technology cell and copious sympathetic media outlets provided incessant buzz and press coverage . The film was also given the coveted tax-free status in several exclusively BJP-ruled states. Though made with a modest budget of only INR 25 crores, with a little bit of “help”, The Kashmir Files eventually collected a whopping INR 247 crores domestically. It was a certified blockbuster. The BJP and Hindutva Founded in 1980, the BJP functions as the political wing of the Rashtriya Swayamsevak Sangh (RSS), a Hindutva organisation active since 1925. Hindutva—the ideology of Hindu nationalism—conceives India as a Hindu nation, relegating Muslims and other minorities to second-class status. Historically, its ideologues drew inspiration from German Nazism and Italian fascism, while its closest ideological counterpart today is Israeli Zionism . The BJP has independently governed India since it won the national elections in 2014 by interlacing Hindutva with populist rhetoric under the leadership of Modi, a former RSS worker who oversaw an anti-Muslim pogrom in 2002 when he was the Chief Minister of the state of Gujarat. His purported victory, according to political scientist Christophe Jaffrelot, ushered in a new era for the nation, characterised by weakened state institutions, a distorted electoral process, and sanctioned violence against minorities, transforming India into an authoritarian Hindu state. The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? The Modi government has particularly weaponised the media to fuel Islamophobia. It has widely spread misinformation, enabling what media scholar Shakuntala Banaji has called the “mainstreaming” of intolerance. In his new book H-Pop (2023), independent journalist Kunal Purohit examines how the wider Hindu Right has harnessed popular culture forms such as music, poetry and books to disseminate and entrench Hindutva in popular and mass imagination. In this vein, Bollywood is a crucial fourth frontier. As India’s most prolific and powerful media industry, it is a key source of soft power and plays a crucial role in defining dominant conceptions of nationhood, belonging, and culture. As anthropologist Tejaswini Ganti writes in Bollywood: A Guidebook to Popular Hindi Cinema (2013) , Bollywood is also “perhaps the least religiously segregated place in India today where Hindus and Muslims work together as well as inter-marry”. Some of its most successful stars, directors, and other key members are Muslim. Many of its biggest hits over the years have celebrated Indian secularism and interreligious harmony, according to film scholar Rachel Dwyer, from Mughal-e-Azam (1960) and Amar Akbar Anthony (1977), to Veer-Zaara (2004), PK (2014), and Bajrangi Bhaijaan (2015) . Today, a slew of at least 10 brazenly Hindutva propaganda films are swamping Indian voters ahead of the upcoming national elections in May 2024. It is the outcome of many years of moulding and steadily saffronizing India’s Hindi film industry, most aggressively since the COVID-19 pandemic. This is the subject of my master’s dissertation, for which I conducted three months of fieldwork in Mumbai in the Summer of 2023, and conducted several interviews with prominent writers, directors, producers, actors, and journalists of Bollywood. All names have been anonymized in this essay. The BJP has used a carrot-and-stick strategy to control and regulate Bollywood ’s influence: a combination of bullying, along with promoting films that most brazenly perpetuate their Hindutva ideology. Yet for the most part, members of Bollywood have continued to eschew political binaries between left and right, instead seeing themselves as existing outside of the realms of politics and ideology. “The only God,” a veteran film critic and journalist told me, “is the box office.” The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? Fear and Censorship Alongside its elaborate army of online trolls, the BJP has not hesitated to use its hard power on Bollywood. They have incited mobs, engineered police cases, and orchestrated arbitrary arrests. When the Amazon series Tandav released in January 2021, for example, members of grassroots Hindu nationalist organisations filed police complaints against a Muslim actor Mohammed Zeeshaan Ayyub and the showrunners in four different Indian states, alleging offence to Hindu religious sentiments. The crime? A character named Shiva, played by Ayyub, uses profanity while portraying his namesake Hindu deity in a student play. When Amazon petitioned the Supreme Court to protect the showrunners from arrest while these cases were sub judice , this was denied. In another incident on 3 October 2021, inspectors of the Narcotics Control Bureau arrested Aryan Khan, the superstar Shah Rukh Khan’s then 23-year-old son, in a Mumbai port terminal. Despite lack of evidence, the agents imprisoned him for nearly a month before granting him bail, finally dropping all charges in early 2022. “Had a government agency really imprisoned Aryan Khan without proof, as pure intimidation?” questioned journalist Samanth Subramanian in The New Yorker . “The rest of Bollywood, meanwhile, absorbed the news as the most cautionary tale of all: if they could do this to the king, imagine what they could do to us.” In January 2023, the mammoth success of Shah Rukh Khan-starrer Pathaan , despite widespread calls for its boycott , not only revived Bollywood’s box office slump but was also touted as a victory over the Hindu Right . The social media boycotts, many in the industry concluded, were all bark and no bite. Subsequent consecutive successes of several Hindi films in 2023— Jawan, Animal, Gadar 2— compounded upon a palpable sense of triumph, with proclamations that “ Bollywood is back ”. But beyond boycotts and the habitually extreme ebbs and flows of the box office, the BJP has remained successful in its attempts at stoking fear and a pervading atmosphere of censorship, one that has now become naturalised in the industry. “You don't just deal with these issues when your film or your show is coming out,” one writer-director-producer said to me. “You're dealing with them while you are writing. There is a psychological aspect to it.” Many key Bollywood members I interviewed shared how their creative process now includes several additional considerations, like avoiding depicting green and saffron colours and any religious symbols and erasing any critiques of the police or politicians in the narrative. This was not the case before even 2020. A screenwriter named it the “chilling effect” – a perpetual state of cowering invoked in the face of the BJP’s “bullying tactics.” “You just have to stay in line,” he reflected, “ That builds a self-censorship inside you.” The New Blockbuster While the BJP suppresses, it also amplifies. In the case of The Kashmir Files , the party’s vigorous promotion of the film created a replicable template for a new kind of unabashedly bigoted blockbuster. In 2023, it was recreated by Sudipto Sen-directed The Kerala Story . Early promotions of the film claimed to tell a “spine-chilling, never told before true story” of 32,000 girls from Kerala who’ve been converted to Islam, manipulated into joining ISIS, and “buried in the deserts of Syria and Yemen”. This claim is demonstrably false , with the makers themselves later backtracking and saying they were showing the “true stories of three young girls from different parts of Kerala”. However, in the film, one character passionately declares to a policeman: “More than 30,000 girls are missing, sir. The unofficial number is 50,000. We all believe that, sir”. Simplistic and unsubtle, The Kerala Story cherry-picks and distorts disparate, extremely rare “true stories” and manipulates them to peddle the Hindu nationalist “Love Jihad” conspiracy theory and construct a heightened sense of fear and distrust of Muslims. In one scene, the protagonist Shalini’s (now Fatima) husband rapes her, using Islam as justification, and later slaps her for protesting as she cries. In another, a bearded Muslim man lays out the plan for love jihad: “Start giving them medicine, get close to them, make them estranged from their families, ... [and] if need be, get them pregnant”. By the end of the film, this plan results in the pregnancy, suicide, and gang rape of these Hindu girls. Like The Kashmir Files , then, The Kerala Story also uses shock value to arouse disgust and hatred towards Muslims in a Hindu audience. Similarly, the film was profusely praised by Modi and several other BJP ministers and declared tax-free in multiple states. Produced with a modest budget of INR 30 crores, it collected a whopping INR 242.2 crore in India, making it another bona fide blockbuster. Bollywood and literature scholar Priya Joshi argues in her book Bollywood’s India (2015) that since the 1950’s, blockbusters have “vitally captured dispersed anxieties and aspirations about the nation” and are a “testament to some of the public fantasies that accompanied the national project”. In essence, she writes, “Bollywood’s blockbusters have conducted a dialogue over the idea of “India””. As India’s new contemporary blockbusters, The Kashmir Files and The Kerala Story reflect a nation engulfed in Islamophobia and Hindutva rhetoric. “The only trend that seems to work,” a prominent writer-director-producer admitted to me, “is an anti-Muslim trend.” According to culture studies scholars John Hartley and Ien Ang, audiences for films and any large-scale culture industries are “literally unknowable”, forming what Tejaswini Ganti calls “the ultimate site of unpredictability”. To cope with the inherent uncertainty of the business, members of Bollywood use what Ganti terms “production fictions”—“fluid and flexible discourses” made mostly in hindsight to explain commercial outcomes. Production fictions, for Ganti, primarily function to rationalise inherently random, unpredictable, and inexplicable box office events. Commercial outcome, she explains, functions as a “form of imperfect communication between audiences and filmmakers”—a dialectic of sorts. Riding the Saffron Wave The Kashmir Files and The Kerala Story’s unprecedented success has created new production fictions that audiences actually want to watch more anti-Muslim, Hindutva stories, that consumer demand has simply swayed in that direction, and that such films are simply more likely to do better at the box office, not least due to possible, legitimizing promotion by the BJP. Many filmmakers, my interviewees claimed, “are riding on this whole saffron wave”, and many more, they expect, will “jump on the bandwagon” in order to achieve elusive box office triumph. It may be tempting to exceptionalize these films and view them as existing out of the scope of mainstream Hindi cinema, but this is misguided. These movies are only more extreme, brazen versions of an increasingly ubiquitous trend. From historical fiction films about Islamic invaders to cop and war films about fighting Islamic terrorism and Pakistan, Hindutva themes are dominating India’s cultural production and national consciousness. This type of cinema exists on a spectrum. There are those high on testosterone and muscular nationalism, like Uri (2019), Bhuj (2021), and recently, Gadar 2 (2023) and Fighter (2024), which involve masculinized army narratives, enforcing national borders, fighting “invaders”, espionage, violence, and the like. Then there are the rarer, more nuanced films on similar topics, like the female-centred Alia Bhatt-starrer Raazi (2018). Where there are explicitly propagandist, anti-Muslim examples of cinema like The Kashmir Files and The Kerala Story , there are also more subtly Islamophobic films peddling a quieter poison, like Sooryavanshi (2021), Mission Majnu (2022), and Indian Police Force (2023). Cumulatively, the hard ubiquity of these protecting-the-nation-state-narratives and the pervasive uber–Hindu-patriotism at their core reflects what scholars Edward Anderson and Arkotong Longkumer refer to as the mainstreaming of Hindu nationalism. By making Indian-ness synonymous with Hindu-ness, they normalise Islamophobia in public discourse. The BJP has evidently harnessed the uncertainty endemic to the film industry to push it to perpetuate its Hindutva ideology. They are ultimately succeeding at saffronizing Bollywood, not by turning its largely apolitical members into Hindu nationalists, but by influencing market forces to make Hindutva stories more profitable and marginalising dissenting or “deviant” voices. This new political order is increasingly being internalised, naturalised, and taken for granted by industry members, who appear, from my research, all too willing to compromise on their ideals for commercial success. In January 2019, the year of the last Indian national election, a group of Bollywood A-listers, none of whom were Muslim, were invited to meet Modi. They then posted a selfie of all of them together, which instantly went viral on social media. Later that April, Modi sat down for a sanitised, scripted, and avowedly “apolitical” interview with Bollywood superstar Akshay Kumar, known for being Hindutva’s poster boy . The same year saw the release of a slew of Hindutva propaganda films, many of which were officially promoted by the BJP , from hagiographic biopics of Hindutva figures like Thackeray and PM Narendra Modi to a film denigrating the opposition Congress party like The Accidental Prime Minister , to a pro-war, ultranationalist action film like Uri . With India heading towards another round of national elections this May, there is a lineup of propaganda films that peddle Hindutva conspiracies, celebrate Hindutva figures, and glorify the BJP while vilifying all its opponents: the Congress, academic institutions, activists, and of course, Muslims. These films share similar conventions: no A-list stars, lower budgets, saffron colour text in their trailers and posters, sensationalist hashtags hinting at conspiracies, and a neo-realist style colour grade. More importantly, they all seek to recreate the template created by The Kashmir Files and The Kerala Story , with the BJP and Modi’s promotion, tax-free status, and if they’re lucky, virality and box office glory. The first, Article 370 , exalts the Union Government for removing the eponymous article that conferred special status on Kashmir. Like clockwork, Modi praised the film even before its release. “I have heard that perhaps a film on Article 370 is going to be released this week,” he stated while addressing a rally in Jammu on 20 February 2024. "Good, it will be useful for people to get correct information." The film’s lead actor Yami Gautam shared a video of the speech immediately. “It is an absolute honour to watch PM @narendramodi Ji talk about #Article370Movie,” she wrote on X . Eventually released on 23 February, the film has made nearly INR 80 cr in India and is declared a super hit . More carnage is to follow. ∎ Heading 5 Heading 6 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 Heading 6 Next Up:

An anthropologist explores Bollywood creatives to trace BJP's carrot-and-stick strategy with Bollywood creatives: both controlling and regulating Bollywood in order to create a consistent and normative film culture that perpetuates Hindutva ideology. THE VERTICAL Saffronizing Bollywood An anthropologist explores Bollywood creatives to trace BJP's carrot-and-stick strategy with Bollywood creatives: both controlling and regulating Bollywood in order to create a consistent and normative film culture that perpetuates Hindutva ideology. Kaashif Hajee In 2022, India’s Hindi film industry was in the throes of a crisis. Bollywood, as the industry is colloquially known, was still bucking from a pandemic which had injured film industries worldwide. Multiple mainstream movies, helmed by some of the industry’s biggest stars, from Aamir Khan to Akshay Kumar to Ranveer Singh, were failing miserably at the box office. Since the tragic suicide of an actor named Sushant Singh Rajput in June 2020, a rabid social media movement in India had been calling for people to #BoycottBollywood for its alleged complicity in Rajput’s death and painted it as a hotbed of elitism, drugs, and moral bankruptcy. This was coordinated “collusive behavior”, one study suggested, to engineer a frenzy of conspiracy theories. Members affiliated with India’s ruling Bharatiya Janata Party (BJP), another study found, especially pushed the narrative of Rajput’s death being a “murder”, driving the hashtag #JusticeForSSR to receive over 65 million active interactions in just six months. Amid this political powder keg and socioeconomic crisis, one film gained unprecedented success. A film with no stars, no popular songs, and none of the typical, crowd-pleasing conventions of mainstream commercial Hindi cinema. Released on 11 March 2022, The Kashmir Files claims to depict the 1990 Kashmiri Pandit (Hindu) exodus, but through crucial omissions—of the Indian army’s pervasive presence, unlawful detentions, and rapes of women across religions; well-documented cases of Kashmiri Muslims risking peril to protect Hindu friends ; and the thousands of Kashmiri Muslims who also died and fled Kashmir —creates a dangerously one-sided representation of Muslim violence against Hindus. In one scene, the menacing, kohl-eyed Muslim antagonist Bitta compels a Hindu widow to eat rice soaked in her dead husband’s blood. In yet another, he shreds open a bright saffron kurta off a Hindu woman and publicly brutalises her. The film uses shock value to incite Hindus towards collective anger, humiliation, and anti-Muslim hatred. The Kashmir Files opened to a modest figure of INR 3.55 crores. The following day, however, Indian Prime Minister Narendra Modi personally met with its makers and took a picture with them that was widely circulated on social media. “More such movies should be made,” Modi publicly said three days later, praising the film for showing “the truth which has been suppressed for years”. Other BJP leaders also endorsed the film – they organised special screenings and events, while the BJP’s information and technology cell and copious sympathetic media outlets provided incessant buzz and press coverage . The film was also given the coveted tax-free status in several exclusively BJP-ruled states. Though made with a modest budget of only INR 25 crores, with a little bit of “help”, The Kashmir Files eventually collected a whopping INR 247 crores domestically. It was a certified blockbuster. The BJP and Hindutva Founded in 1980, the BJP functions as the political wing of the Rashtriya Swayamsevak Sangh (RSS), a Hindutva organisation active since 1925. Hindutva—the ideology of Hindu nationalism—conceives India as a Hindu nation, relegating Muslims and other minorities to second-class status. Historically, its ideologues drew inspiration from German Nazism and Italian fascism, while its closest ideological counterpart today is Israeli Zionism . The BJP has independently governed India since it won the national elections in 2014 by interlacing Hindutva with populist rhetoric under the leadership of Modi, a former RSS worker who oversaw an anti-Muslim pogrom in 2002 when he was the Chief Minister of the state of Gujarat. His purported victory, according to political scientist Christophe Jaffrelot, ushered in a new era for the nation, characterised by weakened state institutions, a distorted electoral process, and sanctioned violence against minorities, transforming India into an authoritarian Hindu state. The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? The Modi government has particularly weaponised the media to fuel Islamophobia. It has widely spread misinformation, enabling what media scholar Shakuntala Banaji has called the “mainstreaming” of intolerance. In his new book H-Pop (2023), independent journalist Kunal Purohit examines how the wider Hindu Right has harnessed popular culture forms such as music, poetry and books to disseminate and entrench Hindutva in popular and mass imagination. In this vein, Bollywood is a crucial fourth frontier. As India’s most prolific and powerful media industry, it is a key source of soft power and plays a crucial role in defining dominant conceptions of nationhood, belonging, and culture. As anthropologist Tejaswini Ganti writes in Bollywood: A Guidebook to Popular Hindi Cinema (2013) , Bollywood is also “perhaps the least religiously segregated place in India today where Hindus and Muslims work together as well as inter-marry”. Some of its most successful stars, directors, and other key members are Muslim. Many of its biggest hits over the years have celebrated Indian secularism and interreligious harmony, according to film scholar Rachel Dwyer, from Mughal-e-Azam (1960) and Amar Akbar Anthony (1977), to Veer-Zaara (2004), PK (2014), and Bajrangi Bhaijaan (2015) . Today, a slew of at least 10 brazenly Hindutva propaganda films are swamping Indian voters ahead of the upcoming national elections in May 2024. It is the outcome of many years of moulding and steadily saffronizing India’s Hindi film industry, most aggressively since the COVID-19 pandemic. This is the subject of my master’s dissertation, for which I conducted three months of fieldwork in Mumbai in the Summer of 2023, and conducted several interviews with prominent writers, directors, producers, actors, and journalists of Bollywood. All names have been anonymized in this essay. The BJP has used a carrot-and-stick strategy to control and regulate Bollywood ’s influence: a combination of bullying, along with promoting films that most brazenly perpetuate their Hindutva ideology. Yet for the most part, members of Bollywood have continued to eschew political binaries between left and right, instead seeing themselves as existing outside of the realms of politics and ideology. “The only God,” a veteran film critic and journalist told me, “is the box office.” The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? Fear and Censorship Alongside its elaborate army of online trolls, the BJP has not hesitated to use its hard power on Bollywood. They have incited mobs, engineered police cases, and orchestrated arbitrary arrests. When the Amazon series Tandav released in January 2021, for example, members of grassroots Hindu nationalist organisations filed police complaints against a Muslim actor Mohammed Zeeshaan Ayyub and the showrunners in four different Indian states, alleging offence to Hindu religious sentiments. The crime? A character named Shiva, played by Ayyub, uses profanity while portraying his namesake Hindu deity in a student play. When Amazon petitioned the Supreme Court to protect the showrunners from arrest while these cases were sub judice , this was denied. In another incident on 3 October 2021, inspectors of the Narcotics Control Bureau arrested Aryan Khan, the superstar Shah Rukh Khan’s then 23-year-old son, in a Mumbai port terminal. Despite lack of evidence, the agents imprisoned him for nearly a month before granting him bail, finally dropping all charges in early 2022. “Had a government agency really imprisoned Aryan Khan without proof, as pure intimidation?” questioned journalist Samanth Subramanian in The New Yorker . “The rest of Bollywood, meanwhile, absorbed the news as the most cautionary tale of all: if they could do this to the king, imagine what they could do to us.” In January 2023, the mammoth success of Shah Rukh Khan-starrer Pathaan , despite widespread calls for its boycott , not only revived Bollywood’s box office slump but was also touted as a victory over the Hindu Right . The social media boycotts, many in the industry concluded, were all bark and no bite. Subsequent consecutive successes of several Hindi films in 2023— Jawan, Animal, Gadar 2— compounded upon a palpable sense of triumph, with proclamations that “ Bollywood is back ”. But beyond boycotts and the habitually extreme ebbs and flows of the box office, the BJP has remained successful in its attempts at stoking fear and a pervading atmosphere of censorship, one that has now become naturalised in the industry. “You don't just deal with these issues when your film or your show is coming out,” one writer-director-producer said to me. “You're dealing with them while you are writing. There is a psychological aspect to it.” Many key Bollywood members I interviewed shared how their creative process now includes several additional considerations, like avoiding depicting green and saffron colours and any religious symbols and erasing any critiques of the police or politicians in the narrative. This was not the case before even 2020. A screenwriter named it the “chilling effect” – a perpetual state of cowering invoked in the face of the BJP’s “bullying tactics.” “You just have to stay in line,” he reflected, “ That builds a self-censorship inside you.” The New Blockbuster While the BJP suppresses, it also amplifies. In the case of The Kashmir Files , the party’s vigorous promotion of the film created a replicable template for a new kind of unabashedly bigoted blockbuster. In 2023, it was recreated by Sudipto Sen-directed The Kerala Story . Early promotions of the film claimed to tell a “spine-chilling, never told before true story” of 32,000 girls from Kerala who’ve been converted to Islam, manipulated into joining ISIS, and “buried in the deserts of Syria and Yemen”. This claim is demonstrably false , with the makers themselves later backtracking and saying they were showing the “true stories of three young girls from different parts of Kerala”. However, in the film, one character passionately declares to a policeman: “More than 30,000 girls are missing, sir. The unofficial number is 50,000. We all believe that, sir”. Simplistic and unsubtle, The Kerala Story cherry-picks and distorts disparate, extremely rare “true stories” and manipulates them to peddle the Hindu nationalist “Love Jihad” conspiracy theory and construct a heightened sense of fear and distrust of Muslims. In one scene, the protagonist Shalini’s (now Fatima) husband rapes her, using Islam as justification, and later slaps her for protesting as she cries. In another, a bearded Muslim man lays out the plan for love jihad: “Start giving them medicine, get close to them, make them estranged from their families, ... [and] if need be, get them pregnant”. By the end of the film, this plan results in the pregnancy, suicide, and gang rape of these Hindu girls. Like The Kashmir Files , then, The Kerala Story also uses shock value to arouse disgust and hatred towards Muslims in a Hindu audience. Similarly, the film was profusely praised by Modi and several other BJP ministers and declared tax-free in multiple states. Produced with a modest budget of INR 30 crores, it collected a whopping INR 242.2 crore in India, making it another bona fide blockbuster. Bollywood and literature scholar Priya Joshi argues in her book Bollywood’s India (2015) that since the 1950’s, blockbusters have “vitally captured dispersed anxieties and aspirations about the nation” and are a “testament to some of the public fantasies that accompanied the national project”. In essence, she writes, “Bollywood’s blockbusters have conducted a dialogue over the idea of “India””. As India’s new contemporary blockbusters, The Kashmir Files and The Kerala Story reflect a nation engulfed in Islamophobia and Hindutva rhetoric. “The only trend that seems to work,” a prominent writer-director-producer admitted to me, “is an anti-Muslim trend.” According to culture studies scholars John Hartley and Ien Ang, audiences for films and any large-scale culture industries are “literally unknowable”, forming what Tejaswini Ganti calls “the ultimate site of unpredictability”. To cope with the inherent uncertainty of the business, members of Bollywood use what Ganti terms “production fictions”—“fluid and flexible discourses” made mostly in hindsight to explain commercial outcomes. Production fictions, for Ganti, primarily function to rationalise inherently random, unpredictable, and inexplicable box office events. Commercial outcome, she explains, functions as a “form of imperfect communication between audiences and filmmakers”—a dialectic of sorts. Riding the Saffron Wave The Kashmir Files and The Kerala Story’s unprecedented success has created new production fictions that audiences actually want to watch more anti-Muslim, Hindutva stories, that consumer demand has simply swayed in that direction, and that such films are simply more likely to do better at the box office, not least due to possible, legitimizing promotion by the BJP. Many filmmakers, my interviewees claimed, “are riding on this whole saffron wave”, and many more, they expect, will “jump on the bandwagon” in order to achieve elusive box office triumph. It may be tempting to exceptionalize these films and view them as existing out of the scope of mainstream Hindi cinema, but this is misguided. These movies are only more extreme, brazen versions of an increasingly ubiquitous trend. From historical fiction films about Islamic invaders to cop and war films about fighting Islamic terrorism and Pakistan, Hindutva themes are dominating India’s cultural production and national consciousness. This type of cinema exists on a spectrum. There are those high on testosterone and muscular nationalism, like Uri (2019), Bhuj (2021), and recently, Gadar 2 (2023) and Fighter (2024), which involve masculinized army narratives, enforcing national borders, fighting “invaders”, espionage, violence, and the like. Then there are the rarer, more nuanced films on similar topics, like the female-centred Alia Bhatt-starrer Raazi (2018). Where there are explicitly propagandist, anti-Muslim examples of cinema like The Kashmir Files and The Kerala Story , there are also more subtly Islamophobic films peddling a quieter poison, like Sooryavanshi (2021), Mission Majnu (2022), and Indian Police Force (2023). Cumulatively, the hard ubiquity of these protecting-the-nation-state-narratives and the pervasive uber–Hindu-patriotism at their core reflects what scholars Edward Anderson and Arkotong Longkumer refer to as the mainstreaming of Hindu nationalism. By making Indian-ness synonymous with Hindu-ness, they normalise Islamophobia in public discourse. The BJP has evidently harnessed the uncertainty endemic to the film industry to push it to perpetuate its Hindutva ideology. They are ultimately succeeding at saffronizing Bollywood, not by turning its largely apolitical members into Hindu nationalists, but by influencing market forces to make Hindutva stories more profitable and marginalising dissenting or “deviant” voices. This new political order is increasingly being internalised, naturalised, and taken for granted by industry members, who appear, from my research, all too willing to compromise on their ideals for commercial success. In January 2019, the year of the last Indian national election, a group of Bollywood A-listers, none of whom were Muslim, were invited to meet Modi. They then posted a selfie of all of them together, which instantly went viral on social media. Later that April, Modi sat down for a sanitised, scripted, and avowedly “apolitical” interview with Bollywood superstar Akshay Kumar, known for being Hindutva’s poster boy . The same year saw the release of a slew of Hindutva propaganda films, many of which were officially promoted by the BJP , from hagiographic biopics of Hindutva figures like Thackeray and PM Narendra Modi to a film denigrating the opposition Congress party like The Accidental Prime Minister , to a pro-war, ultranationalist action film like Uri . With India heading towards another round of national elections this May, there is a lineup of propaganda films that peddle Hindutva conspiracies, celebrate Hindutva figures, and glorify the BJP while vilifying all its opponents: the Congress, academic institutions, activists, and of course, Muslims. These films share similar conventions: no A-list stars, lower budgets, saffron colour text in their trailers and posters, sensationalist hashtags hinting at conspiracies, and a neo-realist style colour grade. More importantly, they all seek to recreate the template created by The Kashmir Files and The Kerala Story , with the BJP and Modi’s promotion, tax-free status, and if they’re lucky, virality and box office glory. The first, Article 370 , exalts the Union Government for removing the eponymous article that conferred special status on Kashmir. Like clockwork, Modi praised the film even before its release. “I have heard that perhaps a film on Article 370 is going to be released this week,” he stated while addressing a rally in Jammu on 20 February 2024. "Good, it will be useful for people to get correct information." The film’s lead actor Yami Gautam shared a video of the speech immediately. “It is an absolute honour to watch PM @narendramodi Ji talk about #Article370Movie ,” she wrote on X . Eventually released on 23 February, the film has made nearly INR 80 cr in India and is declared a super hit . More carnage is to follow. ∎ In 2022, India’s Hindi film industry was in the throes of a crisis. Bollywood, as the industry is colloquially known, was still bucking from a pandemic which had injured film industries worldwide. Multiple mainstream movies, helmed by some of the industry’s biggest stars, from Aamir Khan to Akshay Kumar to Ranveer Singh, were failing miserably at the box office. Since the tragic suicide of an actor named Sushant Singh Rajput in June 2020, a rabid social media movement in India had been calling for people to #BoycottBollywood for its alleged complicity in Rajput’s death and painted it as a hotbed of elitism, drugs, and moral bankruptcy. This was coordinated “collusive behavior”, one study suggested, to engineer a frenzy of conspiracy theories. Members affiliated with India’s ruling Bharatiya Janata Party (BJP), another study found, especially pushed the narrative of Rajput’s death being a “murder”, driving the hashtag #JusticeForSSR to receive over 65 million active interactions in just six months. Amid this political powder keg and socioeconomic crisis, one film gained unprecedented success. A film with no stars, no popular songs, and none of the typical, crowd-pleasing conventions of mainstream commercial Hindi cinema. Released on 11 March 2022, The Kashmir Files claims to depict the 1990 Kashmiri Pandit (Hindu) exodus, but through crucial omissions—of the Indian army’s pervasive presence, unlawful detentions, and rapes of women across religions; well-documented cases of Kashmiri Muslims risking peril to protect Hindu friends ; and the thousands of Kashmiri Muslims who also died and fled Kashmir —creates a dangerously one-sided representation of Muslim violence against Hindus. In one scene, the menacing, kohl-eyed Muslim antagonist Bitta compels a Hindu widow to eat rice soaked in her dead husband’s blood. In yet another, he shreds open a bright saffron kurta off a Hindu woman and publicly brutalises her. The film uses shock value to incite Hindus towards collective anger, humiliation, and anti-Muslim hatred. The Kashmir Files opened to a modest figure of INR 3.55 crores. The following day, however, Indian Prime Minister Narendra Modi personally met with its makers and took a picture with them that was widely circulated on social media. “More such movies should be made,” Modi publicly said three days later, praising the film for showing “the truth which has been suppressed for years”. Other BJP leaders also endorsed the film – they organised special screenings and events, while the BJP’s information and technology cell and copious sympathetic media outlets provided incessant buzz and press coverage . The film was also given the coveted tax-free status in several exclusively BJP-ruled states. Though made with a modest budget of only INR 25 crores, with a little bit of “help”, The Kashmir Files eventually collected a whopping INR 247 crores domestically. It was a certified blockbuster. The BJP and Hindutva Founded in 1980, the BJP functions as the political wing of the Rashtriya Swayamsevak Sangh (RSS), a Hindutva organisation active since 1925. Hindutva—the ideology of Hindu nationalism—conceives India as a Hindu nation, relegating Muslims and other minorities to second-class status. Historically, its ideologues drew inspiration from German Nazism and Italian fascism, while its closest ideological counterpart today is Israeli Zionism . The BJP has independently governed India since it won the national elections in 2014 by interlacing Hindutva with populist rhetoric under the leadership of Modi, a former RSS worker who oversaw an anti-Muslim pogrom in 2002 when he was the Chief Minister of the state of Gujarat. His purported victory, according to political scientist Christophe Jaffrelot, ushered in a new era for the nation, characterised by weakened state institutions, a distorted electoral process, and sanctioned violence against minorities, transforming India into an authoritarian Hindu state. The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? The Modi government has particularly weaponised the media to fuel Islamophobia. It has widely spread misinformation, enabling what media scholar Shakuntala Banaji has called the “mainstreaming” of intolerance. In his new book H-Pop (2023), independent journalist Kunal Purohit examines how the wider Hindu Right has harnessed popular culture forms such as music, poetry and books to disseminate and entrench Hindutva in popular and mass imagination. In this vein, Bollywood is a crucial fourth frontier. As India’s most prolific and powerful media industry, it is a key source of soft power and plays a crucial role in defining dominant conceptions of nationhood, belonging, and culture. As anthropologist Tejaswini Ganti writes in Bollywood: A Guidebook to Popular Hindi Cinema (2013) , Bollywood is also “perhaps the least religiously segregated place in India today where Hindus and Muslims work together as well as inter-marry”. Some of its most successful stars, directors, and other key members are Muslim. Many of its biggest hits over the years have celebrated Indian secularism and interreligious harmony, according to film scholar Rachel Dwyer, from Mughal-e-Azam (1960) and Amar Akbar Anthony (1977), to Veer-Zaara (2004), PK (2014), and Bajrangi Bhaijaan (2015) . Today, a slew of at least 10 brazenly Hindutva propaganda films are swamping Indian voters ahead of the upcoming national elections in May 2024. It is the outcome of many years of moulding and steadily saffronizing India’s Hindi film industry, most aggressively since the COVID-19 pandemic. This is the subject of my master’s dissertation, for which I conducted three months of fieldwork in Mumbai in the Summer of 2023, and conducted several interviews with prominent writers, directors, producers, actors, and journalists of Bollywood. All names have been anonymized in this essay. The BJP has used a carrot-and-stick strategy to control and regulate Bollywood ’s influence: a combination of bullying, along with promoting films that most brazenly perpetuate their Hindutva ideology. Yet for the most part, members of Bollywood have continued to eschew political binaries between left and right, instead seeing themselves as existing outside of the realms of politics and ideology. “The only God,” a veteran film critic and journalist told me, “is the box office.” The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? Fear and Censorship Alongside its elaborate army of online trolls, the BJP has not hesitated to use its hard power on Bollywood. They have incited mobs, engineered police cases, and orchestrated arbitrary arrests. When the Amazon series Tandav released in January 2021, for example, members of grassroots Hindu nationalist organisations filed police complaints against a Muslim actor Mohammed Zeeshaan Ayyub and the showrunners in four different Indian states, alleging offence to Hindu religious sentiments. The crime? A character named Shiva, played by Ayyub, uses profanity while portraying his namesake Hindu deity in a student play. When Amazon petitioned the Supreme Court to protect the showrunners from arrest while these cases were sub judice , this was denied. In another incident on 3 October 2021, inspectors of the Narcotics Control Bureau arrested Aryan Khan, the superstar Shah Rukh Khan’s then 23-year-old son, in a Mumbai port terminal. Despite lack of evidence, the agents imprisoned him for nearly a month before granting him bail, finally dropping all charges in early 2022. “Had a government agency really imprisoned Aryan Khan without proof, as pure intimidation?” questioned journalist Samanth Subramanian in The New Yorker . “The rest of Bollywood, meanwhile, absorbed the news as the most cautionary tale of all: if they could do this to the king, imagine what they could do to us.” In January 2023, the mammoth success of Shah Rukh Khan-starrer Pathaan , despite widespread calls for its boycott , not only revived Bollywood’s box office slump but was also touted as a victory over the Hindu Right . The social media boycotts, many in the industry concluded, were all bark and no bite. Subsequent consecutive successes of several Hindi films in 2023— Jawan, Animal, Gadar 2— compounded upon a palpable sense of triumph, with proclamations that “ Bollywood is back ”. But beyond boycotts and the habitually extreme ebbs and flows of the box office, the BJP has remained successful in its attempts at stoking fear and a pervading atmosphere of censorship, one that has now become naturalised in the industry. “You don't just deal with these issues when your film or your show is coming out,” one writer-director-producer said to me. “You're dealing with them while you are writing. There is a psychological aspect to it.” Many key Bollywood members I interviewed shared how their creative process now includes several additional considerations, like avoiding depicting green and saffron colours and any religious symbols and erasing any critiques of the police or politicians in the narrative. This was not the case before even 2020. A screenwriter named it the “chilling effect” – a perpetual state of cowering invoked in the face of the BJP’s “bullying tactics.” “You just have to stay in line,” he reflected, “ That builds a self-censorship inside you.” The New Blockbuster While the BJP suppresses, it also amplifies. In the case of The Kashmir Files , the party’s vigorous promotion of the film created a replicable template for a new kind of unabashedly bigoted blockbuster. In 2023, it was recreated by Sudipto Sen-directed The Kerala Story . Early promotions of the film claimed to tell a “spine-chilling, never told before true story” of 32,000 girls from Kerala who’ve been converted to Islam, manipulated into joining ISIS, and “buried in the deserts of Syria and Yemen”. This claim is demonstrably false , with the makers themselves later backtracking and saying they were showing the “true stories of three young girls from different parts of Kerala”. However, in the film, one character passionately declares to a policeman: “More than 30,000 girls are missing, sir. The unofficial number is 50,000. We all believe that, sir”. Simplistic and unsubtle, The Kerala Story cherry-picks and distorts disparate, extremely rare “true stories” and manipulates them to peddle the Hindu nationalist “Love Jihad” conspiracy theory and construct a heightened sense of fear and distrust of Muslims. In one scene, the protagonist Shalini’s (now Fatima) husband rapes her, using Islam as justification, and later slaps her for protesting as she cries. In another, a bearded Muslim man lays out the plan for love jihad: “Start giving them medicine, get close to them, make them estranged from their families, ... [and] if need be, get them pregnant”. By the end of the film, this plan results in the pregnancy, suicide, and gang rape of these Hindu girls. Like The Kashmir Files , then, The Kerala Story also uses shock value to arouse disgust and hatred towards Muslims in a Hindu audience. Similarly, the film was profusely praised by Modi and several other BJP ministers and declared tax-free in multiple states. Produced with a modest budget of INR 30 crores, it collected a whopping INR 242.2 crore in India, making it another bona fide blockbuster. Bollywood and literature scholar Priya Joshi argues in her book Bollywood’s India (2015) that since the 1950’s, blockbusters have “vitally captured dispersed anxieties and aspirations about the nation” and are a “testament to some of the public fantasies that accompanied the national project”. In essence, she writes, “Bollywood’s blockbusters have conducted a dialogue over the idea of “India””. As India’s new contemporary blockbusters, The Kashmir Files and The Kerala Story reflect a nation engulfed in Islamophobia and Hindutva rhetoric. “The only trend that seems to work,” a prominent writer-director-producer admitted to me, “is an anti-Muslim trend.” According to culture studies scholars John Hartley and Ien Ang, audiences for films and any large-scale culture industries are “literally unknowable”, forming what Tejaswini Ganti calls “the ultimate site of unpredictability”. To cope with the inherent uncertainty of the business, members of Bollywood use what Ganti terms “production fictions”—“fluid and flexible discourses” made mostly in hindsight to explain commercial outcomes. Production fictions, for Ganti, primarily function to rationalise inherently random, unpredictable, and inexplicable box office events. Commercial outcome, she explains, functions as a “form of imperfect communication between audiences and filmmakers”—a dialectic of sorts. Riding the Saffron Wave The Kashmir Files and The Kerala Story’s unprecedented success has created new production fictions that audiences actually want to watch more anti-Muslim, Hindutva stories, that consumer demand has simply swayed in that direction, and that such films are simply more likely to do better at the box office, not least due to possible, legitimizing promotion by the BJP. Many filmmakers, my interviewees claimed, “are riding on this whole saffron wave”, and many more, they expect, will “jump on the bandwagon” in order to achieve elusive box office triumph. It may be tempting to exceptionalize these films and view them as existing out of the scope of mainstream Hindi cinema, but this is misguided. These movies are only more extreme, brazen versions of an increasingly ubiquitous trend. From historical fiction films about Islamic invaders to cop and war films about fighting Islamic terrorism and Pakistan, Hindutva themes are dominating India’s cultural production and national consciousness. This type of cinema exists on a spectrum. There are those high on testosterone and muscular nationalism, like Uri (2019), Bhuj (2021), and recently, Gadar 2 (2023) and Fighter (2024), which involve masculinized army narratives, enforcing national borders, fighting “invaders”, espionage, violence, and the like. Then there are the rarer, more nuanced films on similar topics, like the female-centred Alia Bhatt-starrer Raazi (2018). Where there are explicitly propagandist, anti-Muslim examples of cinema like The Kashmir Files and The Kerala Story , there are also more subtly Islamophobic films peddling a quieter poison, like Sooryavanshi (2021), Mission Majnu (2022), and Indian Police Force (2023). Cumulatively, the hard ubiquity of these protecting-the-nation-state-narratives and the pervasive uber–Hindu-patriotism at their core reflects what scholars Edward Anderson and Arkotong Longkumer refer to as the mainstreaming of Hindu nationalism. By making Indian-ness synonymous with Hindu-ness, they normalise Islamophobia in public discourse. The BJP has evidently harnessed the uncertainty endemic to the film industry to push it to perpetuate its Hindutva ideology. They are ultimately succeeding at saffronizing Bollywood, not by turning its largely apolitical members into Hindu nationalists, but by influencing market forces to make Hindutva stories more profitable and marginalising dissenting or “deviant” voices. This new political order is increasingly being internalised, naturalised, and taken for granted by industry members, who appear, from my research, all too willing to compromise on their ideals for commercial success. In January 2019, the year of the last Indian national election, a group of Bollywood A-listers, none of whom were Muslim, were invited to meet Modi. They then posted a selfie of all of them together, which instantly went viral on social media. Later that April, Modi sat down for a sanitised, scripted, and avowedly “apolitical” interview with Bollywood superstar Akshay Kumar, known for being Hindutva’s poster boy . The same year saw the release of a slew of Hindutva propaganda films, many of which were officially promoted by the BJP , from hagiographic biopics of Hindutva figures like Thackeray and PM Narendra Modi to a film denigrating the opposition Congress party like The Accidental Prime Minister , to a pro-war, ultranationalist action film like Uri . With India heading towards another round of national elections this May, there is a lineup of propaganda films that peddle Hindutva conspiracies, celebrate Hindutva figures, and glorify the BJP while vilifying all its opponents: the Congress, academic institutions, activists, and of course, Muslims. These films share similar conventions: no A-list stars, lower budgets, saffron colour text in their trailers and posters, sensationalist hashtags hinting at conspiracies, and a neo-realist style colour grade. More importantly, they all seek to recreate the template created by The Kashmir Files and The Kerala Story , with the BJP and Modi’s promotion, tax-free status, and if they’re lucky, virality and box office glory. The first, Article 370 , exalts the Union Government for removing the eponymous article that conferred special status on Kashmir. Like clockwork, Modi praised the film even before its release. “I have heard that perhaps a film on Article 370 is going to be released this week,” he stated while addressing a rally in Jammu on 20 February 2024. "Good, it will be useful for people to get correct information." The film’s lead actor Yami Gautam shared a video of the speech immediately. “It is an absolute honour to watch PM @narendramodi Ji talk about #Article370Movie,” she wrote on X . Eventually released on 23 February, the film has made nearly INR 80 cr in India and is declared a super hit . More carnage is to follow. ∎ SUB-HEAD ALSO IN THIS ISSUE: Clare Patrick (Our) Worlds and (Plant) Wisdoms Kareen Adam · Nazish Chunara A Dhivehi Artists Showcase Watching You Watching Me. Oil on wood. 36″ Tondo. Shyama Golden (2023). SHARE Facebook Twitter LinkedIn Research Bombay BJP Bollywood Sushant Singh Rajput The Kashmir Files Films Cinema Hindutva Kashmir Shakuntala Banaji Kunal Purohit Censorship Shah Rukh Khan Rachel Dwyer Aryan Khan Samanth Subramaniam Love Jihad Box Office Commercialization Tejaswini Ganti Fascism Ethnography India Advertising Bhuj The Kerala Story Priya Joshi Article 370 Yami Gautam Ien Ang John Hartley KAASHIF HAJEE is a writer and researcher based in London, with an MA in social anthropology from SOAS, University of London. 15 Apr 2024 Research Bombay 15th Apr 2024 SHYAMA GOLDEN is a Sri Lankan-American artist whose oil and acrylic paintings use figuration to explore the complex and layered ways identiy is experienced, performed, and reinforced. Her work has been featured on covers for the New York Times , LA Times , and Netflix Queue , as well as various book covers such as Shruti Swamy’s Archer , Fatimah Asghar’s If They Come for Us , and Akweke Emezi’s PET and BITTER . Her work has been exhibited at Jeffrey Deitch Gallery and Trotter & Sholer, among others. The Changing Landscape of Heritage Saranya Subramanian 13th Feb Bulldozing Democracy Alishan Jafri 10th Jan The Cost of Risk in Bombay’s Film Industry Nihira 5th Aug The Artisan Labor Crisis of Ladakh Mir Seeneen 3rd May Discourses on Kashmir Huma Dar · Hilal Mir · Ather Zia 24th Oct On That Note:

An anthropologist explores Bollywood creatives to trace BJP's carrot-and-stick strategy with Bollywood creatives: both controlling and regulating Bollywood in order to create a consistent and normative film culture that perpetuates Hindutva ideology. THE VERTICAL Saffronizing Bollywood An anthropologist explores Bollywood creatives to trace BJP's carrot-and-stick strategy with Bollywood creatives: both controlling and regulating Bollywood in order to create a consistent and normative film culture that perpetuates Hindutva ideology. VOL. 2 RESEARCH AUTHOR AUTHOR AUTHOR Watching You Watching Me. Oil on wood. 36″ Tondo. Shyama Golden (2023). ALSO IN THIS ISSUE: AUTHOR Heading 5 Heading 5 Heading 5 Heading 5 AUTHOR Heading 5 Watching You Watching Me. Oil on wood. 36″ Tondo. Shyama Golden (2023). SHARE Facebook ↗ Twitter ↗ LinkedIn ↗ Research Bombay 15th Apr 2024 Research Bombay BJP Bollywood Sushant Singh Rajput The Kashmir Files Films Cinema Hindutva Kashmir Shakuntala Banaji Kunal Purohit Censorship Shah Rukh Khan Rachel Dwyer Aryan Khan Samanth Subramaniam Love Jihad Box Office Commercialization Tejaswini Ganti Fascism Ethnography India Advertising Bhuj The Kerala Story Priya Joshi Article 370 Yami Gautam Ien Ang John Hartley Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. In 2022, India’s Hindi film industry was in the throes of a crisis. Bollywood, as the industry is colloquially known, was still bucking from a pandemic which had injured film industries worldwide. Multiple mainstream movies, helmed by some of the industry’s biggest stars, from Aamir Khan to Akshay Kumar to Ranveer Singh, were failing miserably at the box office. Since the tragic suicide of an actor named Sushant Singh Rajput in June 2020, a rabid social media movement in India had been calling for people to #BoycottBollywood for its alleged complicity in Rajput’s death and painted it as a hotbed of elitism, drugs, and moral bankruptcy. This was coordinated “collusive behavior”, one study suggested, to engineer a frenzy of conspiracy theories. Members affiliated with India’s ruling Bharatiya Janata Party (BJP), another study found, especially pushed the narrative of Rajput’s death being a “murder”, driving the hashtag #JusticeForSSR to receive over 65 million active interactions in just six months. Amid this political powder keg and socioeconomic crisis, one film gained unprecedented success. A film with no stars, no popular songs, and none of the typical, crowd-pleasing conventions of mainstream commercial Hindi cinema. Released on 11 March 2022, The Kashmir Files claims to depict the 1990 Kashmiri Pandit (Hindu) exodus, but through crucial omissions—of the Indian army’s pervasive presence, unlawful detentions, and rapes of women across religions; well-documented cases of Kashmiri Muslims risking peril to protect Hindu friends ; and the thousands of Kashmiri Muslims who also died and fled Kashmir —creates a dangerously one-sided representation of Muslim violence against Hindus. In one scene, the menacing, kohl-eyed Muslim antagonist Bitta compels a Hindu widow to eat rice soaked in her dead husband’s blood. In yet another, he shreds open a bright saffron kurta off a Hindu woman and publicly brutalises her. The film uses shock value to incite Hindus towards collective anger, humiliation, and anti-Muslim hatred. The Kashmir Files opened to a modest figure of INR 3.55 crores. The following day, however, Indian Prime Minister Narendra Modi personally met with its makers and took a picture with them that was widely circulated on social media. “More such movies should be made,” Modi publicly said three days later, praising the film for showing “the truth which has been suppressed for years”. Other BJP leaders also endorsed the film – they organised special screenings and events, while the BJP’s information and technology cell and copious sympathetic media outlets provided incessant buzz and press coverage . The film was also given the coveted tax-free status in several exclusively BJP-ruled states. Though made with a modest budget of only INR 25 crores, with a little bit of “help”, The Kashmir Files eventually collected a whopping INR 247 crores domestically. It was a certified blockbuster. The BJP and Hindutva Founded in 1980, the BJP functions as the political wing of the Rashtriya Swayamsevak Sangh (RSS), a Hindutva organisation active since 1925. Hindutva—the ideology of Hindu nationalism—conceives India as a Hindu nation, relegating Muslims and other minorities to second-class status. Historically, its ideologues drew inspiration from German Nazism and Italian fascism, while its closest ideological counterpart today is Israeli Zionism . The BJP has independently governed India since it won the national elections in 2014 by interlacing Hindutva with populist rhetoric under the leadership of Modi, a former RSS worker who oversaw an anti-Muslim pogrom in 2002 when he was the Chief Minister of the state of Gujarat. His purported victory, according to political scientist Christophe Jaffrelot, ushered in a new era for the nation, characterised by weakened state institutions, a distorted electoral process, and sanctioned violence against minorities, transforming India into an authoritarian Hindu state. The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? The Modi government has particularly weaponised the media to fuel Islamophobia. It has widely spread misinformation, enabling what media scholar Shakuntala Banaji has called the “mainstreaming” of intolerance. In his new book H-Pop (2023), independent journalist Kunal Purohit examines how the wider Hindu Right has harnessed popular culture forms such as music, poetry and books to disseminate and entrench Hindutva in popular and mass imagination. In this vein, Bollywood is a crucial fourth frontier. As India’s most prolific and powerful media industry, it is a key source of soft power and plays a crucial role in defining dominant conceptions of nationhood, belonging, and culture. As anthropologist Tejaswini Ganti writes in Bollywood: A Guidebook to Popular Hindi Cinema (2013) , Bollywood is also “perhaps the least religiously segregated place in India today where Hindus and Muslims work together as well as inter-marry”. Some of its most successful stars, directors, and other key members are Muslim. Many of its biggest hits over the years have celebrated Indian secularism and interreligious harmony, according to film scholar Rachel Dwyer, from Mughal-e-Azam (1960) and Amar Akbar Anthony (1977), to Veer-Zaara (2004), PK (2014), and Bajrangi Bhaijaan (2015) . Today, a slew of at least 10 brazenly Hindutva propaganda films are swamping Indian voters ahead of the upcoming national elections in May 2024. It is the outcome of many years of moulding and steadily saffronizing India’s Hindi film industry, most aggressively since the COVID-19 pandemic. This is the subject of my master’s dissertation, for which I conducted three months of fieldwork in Mumbai in the Summer of 2023, and conducted several interviews with prominent writers, directors, producers, actors, and journalists of Bollywood. All names have been anonymized in this essay. The BJP has used a carrot-and-stick strategy to control and regulate Bollywood ’s influence: a combination of bullying, along with promoting films that most brazenly perpetuate their Hindutva ideology. Yet for the most part, members of Bollywood have continued to eschew political binaries between left and right, instead seeing themselves as existing outside of the realms of politics and ideology. “The only God,” a veteran film critic and journalist told me, “is the box office.” The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? Fear and Censorship Alongside its elaborate army of online trolls, the BJP has not hesitated to use its hard power on Bollywood. They have incited mobs, engineered police cases, and orchestrated arbitrary arrests. When the Amazon series Tandav released in January 2021, for example, members of grassroots Hindu nationalist organisations filed police complaints against a Muslim actor Mohammed Zeeshaan Ayyub and the showrunners in four different Indian states, alleging offence to Hindu religious sentiments. The crime? A character named Shiva, played by Ayyub, uses profanity while portraying his namesake Hindu deity in a student play. When Amazon petitioned the Supreme Court to protect the showrunners from arrest while these cases were sub judice , this was denied. In another incident on 3 October 2021, inspectors of the Narcotics Control Bureau arrested Aryan Khan, the superstar Shah Rukh Khan’s then 23-year-old son, in a Mumbai port terminal. Despite lack of evidence, the agents imprisoned him for nearly a month before granting him bail, finally dropping all charges in early 2022. “Had a government agency really imprisoned Aryan Khan without proof, as pure intimidation?” questioned journalist Samanth Subramanian in The New Yorker . “The rest of Bollywood, meanwhile, absorbed the news as the most cautionary tale of all: if they could do this to the king, imagine what they could do to us.” In January 2023, the mammoth success of Shah Rukh Khan-starrer Pathaan , despite widespread calls for its boycott , not only revived Bollywood’s box office slump but was also touted as a victory over the Hindu Right . The social media boycotts, many in the industry concluded, were all bark and no bite. Subsequent consecutive successes of several Hindi films in 2023— Jawan, Animal, Gadar 2— compounded upon a palpable sense of triumph, with proclamations that “ Bollywood is back ”. But beyond boycotts and the habitually extreme ebbs and flows of the box office, the BJP has remained successful in its attempts at stoking fear and a pervading atmosphere of censorship, one that has now become naturalised in the industry. “You don't just deal with these issues when your film or your show is coming out,” one writer-director-producer said to me. “You're dealing with them while you are writing. There is a psychological aspect to it.” Many key Bollywood members I interviewed shared how their creative process now includes several additional considerations, like avoiding depicting green and saffron colours and any religious symbols and erasing any critiques of the police or politicians in the narrative. This was not the case before even 2020. A screenwriter named it the “chilling effect” – a perpetual state of cowering invoked in the face of the BJP’s “bullying tactics.” “You just have to stay in line,” he reflected, “ That builds a self-censorship inside you.” The New Blockbuster While the BJP suppresses, it also amplifies. In the case of The Kashmir Files , the party’s vigorous promotion of the film created a replicable template for a new kind of unabashedly bigoted blockbuster. In 2023, it was recreated by Sudipto Sen-directed The Kerala Story . Early promotions of the film claimed to tell a “spine-chilling, never told before true story” of 32,000 girls from Kerala who’ve been converted to Islam, manipulated into joining ISIS, and “buried in the deserts of Syria and Yemen”. This claim is demonstrably false , with the makers themselves later backtracking and saying they were showing the “true stories of three young girls from different parts of Kerala”. However, in the film, one character passionately declares to a policeman: “More than 30,000 girls are missing, sir. The unofficial number is 50,000. We all believe that, sir”. Simplistic and unsubtle, The Kerala Story cherry-picks and distorts disparate, extremely rare “true stories” and manipulates them to peddle the Hindu nationalist “Love Jihad” conspiracy theory and construct a heightened sense of fear and distrust of Muslims. In one scene, the protagonist Shalini’s (now Fatima) husband rapes her, using Islam as justification, and later slaps her for protesting as she cries. In another, a bearded Muslim man lays out the plan for love jihad: “Start giving them medicine, get close to them, make them estranged from their families, ... [and] if need be, get them pregnant”. By the end of the film, this plan results in the pregnancy, suicide, and gang rape of these Hindu girls. Like The Kashmir Files , then, The Kerala Story also uses shock value to arouse disgust and hatred towards Muslims in a Hindu audience. Similarly, the film was profusely praised by Modi and several other BJP ministers and declared tax-free in multiple states. Produced with a modest budget of INR 30 crores, it collected a whopping INR 242.2 crore in India, making it another bona fide blockbuster. Bollywood and literature scholar Priya Joshi argues in her book Bollywood’s India (2015) that since the 1950’s, blockbusters have “vitally captured dispersed anxieties and aspirations about the nation” and are a “testament to some of the public fantasies that accompanied the national project”. In essence, she writes, “Bollywood’s blockbusters have conducted a dialogue over the idea of “India””. As India’s new contemporary blockbusters, The Kashmir Files and The Kerala Story reflect a nation engulfed in Islamophobia and Hindutva rhetoric. “The only trend that seems to work,” a prominent writer-director-producer admitted to me, “is an anti-Muslim trend.” According to culture studies scholars John Hartley and Ien Ang, audiences for films and any large-scale culture industries are “literally unknowable”, forming what Tejaswini Ganti calls “the ultimate site of unpredictability”. To cope with the inherent uncertainty of the business, members of Bollywood use what Ganti terms “production fictions”—“fluid and flexible discourses” made mostly in hindsight to explain commercial outcomes. Production fictions, for Ganti, primarily function to rationalise inherently random, unpredictable, and inexplicable box office events. Commercial outcome, she explains, functions as a “form of imperfect communication between audiences and filmmakers”—a dialectic of sorts. Riding the Saffron Wave The Kashmir Files and The Kerala Story’s unprecedented success has created new production fictions that audiences actually want to watch more anti-Muslim, Hindutva stories, that consumer demand has simply swayed in that direction, and that such films are simply more likely to do better at the box office, not least due to possible, legitimizing promotion by the BJP. Many filmmakers, my interviewees claimed, “are riding on this whole saffron wave”, and many more, they expect, will “jump on the bandwagon” in order to achieve elusive box office triumph. It may be tempting to exceptionalize these films and view them as existing out of the scope of mainstream Hindi cinema, but this is misguided. These movies are only more extreme, brazen versions of an increasingly ubiquitous trend. From historical fiction films about Islamic invaders to cop and war films about fighting Islamic terrorism and Pakistan, Hindutva themes are dominating India’s cultural production and national consciousness. This type of cinema exists on a spectrum. There are those high on testosterone and muscular nationalism, like Uri (2019), Bhuj (2021), and recently, Gadar 2 (2023) and Fighter (2024), which involve masculinized army narratives, enforcing national borders, fighting “invaders”, espionage, violence, and the like. Then there are the rarer, more nuanced films on similar topics, like the female-centred Alia Bhatt-starrer Raazi (2018). Where there are explicitly propagandist, anti-Muslim examples of cinema like The Kashmir Files and The Kerala Story , there are also more subtly Islamophobic films peddling a quieter poison, like Sooryavanshi (2021), Mission Majnu (2022), and Indian Police Force (2023). Cumulatively, the hard ubiquity of these protecting-the-nation-state-narratives and the pervasive uber–Hindu-patriotism at their core reflects what scholars Edward Anderson and Arkotong Longkumer refer to as the mainstreaming of Hindu nationalism. By making Indian-ness synonymous with Hindu-ness, they normalise Islamophobia in public discourse. The BJP has evidently harnessed the uncertainty endemic to the film industry to push it to perpetuate its Hindutva ideology. They are ultimately succeeding at saffronizing Bollywood, not by turning its largely apolitical members into Hindu nationalists, but by influencing market forces to make Hindutva stories more profitable and marginalising dissenting or “deviant” voices. This new political order is increasingly being internalised, naturalised, and taken for granted by industry members, who appear, from my research, all too willing to compromise on their ideals for commercial success. In January 2019, the year of the last Indian national election, a group of Bollywood A-listers, none of whom were Muslim, were invited to meet Modi. They then posted a selfie of all of them together, which instantly went viral on social media. Later that April, Modi sat down for a sanitised, scripted, and avowedly “apolitical” interview with Bollywood superstar Akshay Kumar, known for being Hindutva’s poster boy . The same year saw the release of a slew of Hindutva propaganda films, many of which were officially promoted by the BJP , from hagiographic biopics of Hindutva figures like Thackeray and PM Narendra Modi to a film denigrating the opposition Congress party like The Accidental Prime Minister , to a pro-war, ultranationalist action film like Uri . With India heading towards another round of national elections this May, there is a lineup of propaganda films that peddle Hindutva conspiracies, celebrate Hindutva figures, and glorify the BJP while vilifying all its opponents: the Congress, academic institutions, activists, and of course, Muslims. These films share similar conventions: no A-list stars, lower budgets, saffron colour text in their trailers and posters, sensationalist hashtags hinting at conspiracies, and a neo-realist style colour grade. More importantly, they all seek to recreate the template created by The Kashmir Files and The Kerala Story , with the BJP and Modi’s promotion, tax-free status, and if they’re lucky, virality and box office glory. The first, Article 370 , exalts the Union Government for removing the eponymous article that conferred special status on Kashmir. Like clockwork, Modi praised the film even before its release. “I have heard that perhaps a film on Article 370 is going to be released this week,” he stated while addressing a rally in Jammu on 20 February 2024. "Good, it will be useful for people to get correct information." The film’s lead actor Yami Gautam shared a video of the speech immediately. “It is an absolute honour to watch PM @narendramodi Ji talk about #Article370Movie,” she wrote on X . Eventually released on 23 February, the film has made nearly INR 80 cr in India and is declared a super hit . More carnage is to follow. ∎ More Fiction & Poetry: Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5

An anthropologist explores Bollywood creatives to trace BJP's carrot-and-stick strategy with Bollywood creatives: both controlling and regulating Bollywood in order to create a consistent and normative film culture that perpetuates Hindutva ideology. THE VERTICAL Saffronizing Bollywood Kaashif Hajee An anthropologist explores Bollywood creatives to trace BJP's carrot-and-stick strategy with Bollywood creatives: both controlling and regulating Bollywood in order to create a consistent and normative film culture that perpetuates Hindutva ideology. In 2022, India’s Hindi film industry was in the throes of a crisis. Bollywood, as the industry is colloquially known, was still bucking from a pandemic which had injured film industries worldwide. Multiple mainstream movies, helmed by some of the industry’s biggest stars, from Aamir Khan to Akshay Kumar to Ranveer Singh, were failing miserably at the box office. Since the tragic suicide of an actor named Sushant Singh Rajput in June 2020, a rabid social media movement in India had been calling for people to #BoycottBollywood for its alleged complicity in Rajput’s death and painted it as a hotbed of elitism, drugs, and moral bankruptcy. This was coordinated “collusive behavior”, one study suggested, to engineer a frenzy of conspiracy theories. Members affiliated with India’s ruling Bharatiya Janata Party (BJP), another study found, especially pushed the narrative of Rajput’s death being a “murder”, driving the hashtag #JusticeForSSR to receive over 65 million active interactions in just six months. Amid this political powder keg and socioeconomic crisis, one film gained unprecedented success. A film with no stars, no popular songs, and none of the typical, crowd-pleasing conventions of mainstream commercial Hindi cinema. Released on 11 March 2022, The Kashmir Files claims to depict the 1990 Kashmiri Pandit (Hindu) exodus, but through crucial omissions—of the Indian army’s pervasive presence, unlawful detentions, and rapes of women across religions; well-documented cases of Kashmiri Muslims risking peril to protect Hindu friends ; and the thousands of Kashmiri Muslims who also died and fled Kashmir —creates a dangerously one-sided representation of Muslim violence against Hindus. In one scene, the menacing, kohl-eyed Muslim antagonist Bitta compels a Hindu widow to eat rice soaked in her dead husband’s blood. In yet another, he shreds open a bright saffron kurta off a Hindu woman and publicly brutalises her. The film uses shock value to incite Hindus towards collective anger, humiliation, and anti-Muslim hatred. The Kashmir Files opened to a modest figure of INR 3.55 crores. The following day, however, Indian Prime Minister Narendra Modi personally met with its makers and took a picture with them that was widely circulated on social media. “More such movies should be made,” Modi publicly said three days later, praising the film for showing “the truth which has been suppressed for years”. Other BJP leaders also endorsed the film – they organised special screenings and events, while the BJP’s information and technology cell and copious sympathetic media outlets provided incessant buzz and press coverage . The film was also given the coveted tax-free status in several exclusively BJP-ruled states. Though made with a modest budget of only INR 25 crores, with a little bit of “help”, The Kashmir Files eventually collected a whopping INR 247 crores domestically. It was a certified blockbuster. The BJP and Hindutva Founded in 1980, the BJP functions as the political wing of the Rashtriya Swayamsevak Sangh (RSS), a Hindutva organisation active since 1925. Hindutva—the ideology of Hindu nationalism—conceives India as a Hindu nation, relegating Muslims and other minorities to second-class status. Historically, its ideologues drew inspiration from German Nazism and Italian fascism, while its closest ideological counterpart today is Israeli Zionism . The BJP has independently governed India since it won the national elections in 2014 by interlacing Hindutva with populist rhetoric under the leadership of Modi, a former RSS worker who oversaw an anti-Muslim pogrom in 2002 when he was the Chief Minister of the state of Gujarat. His purported victory, according to political scientist Christophe Jaffrelot, ushered in a new era for the nation, characterised by weakened state institutions, a distorted electoral process, and sanctioned violence against minorities, transforming India into an authoritarian Hindu state. The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? The Modi government has particularly weaponised the media to fuel Islamophobia. It has widely spread misinformation, enabling what media scholar Shakuntala Banaji has called the “mainstreaming” of intolerance. In his new book H-Pop (2023), independent journalist Kunal Purohit examines how the wider Hindu Right has harnessed popular culture forms such as music, poetry and books to disseminate and entrench Hindutva in popular and mass imagination. In this vein, Bollywood is a crucial fourth frontier. As India’s most prolific and powerful media industry, it is a key source of soft power and plays a crucial role in defining dominant conceptions of nationhood, belonging, and culture. As anthropologist Tejaswini Ganti writes in Bollywood: A Guidebook to Popular Hindi Cinema (2013) , Bollywood is also “perhaps the least religiously segregated place in India today where Hindus and Muslims work together as well as inter-marry”. Some of its most successful stars, directors, and other key members are Muslim. Many of its biggest hits over the years have celebrated Indian secularism and interreligious harmony, according to film scholar Rachel Dwyer, from Mughal-e-Azam (1960) and Amar Akbar Anthony (1977), to Veer-Zaara (2004), PK (2014), and Bajrangi Bhaijaan (2015) . Today, a slew of at least 10 brazenly Hindutva propaganda films are swamping Indian voters ahead of the upcoming national elections in May 2024. It is the outcome of many years of moulding and steadily saffronizing India’s Hindi film industry, most aggressively since the COVID-19 pandemic. This is the subject of my master’s dissertation, for which I conducted three months of fieldwork in Mumbai in the Summer of 2023, and conducted several interviews with prominent writers, directors, producers, actors, and journalists of Bollywood. All names have been anonymized in this essay. The BJP has used a carrot-and-stick strategy to control and regulate Bollywood ’s influence: a combination of bullying, along with promoting films that most brazenly perpetuate their Hindutva ideology. Yet for the most part, members of Bollywood have continued to eschew political binaries between left and right, instead seeing themselves as existing outside of the realms of politics and ideology. “The only God,” a veteran film critic and journalist told me, “is the box office.” The Bollywood industry is ultimately highly decentralised, commercially driven, and blockbuster-oriented. Politics seems peripheral to the eternal quest for the elusive box office hit. Then how has the BJP succeeded so profoundly? Fear and Censorship Alongside its elaborate army of online trolls, the BJP has not hesitated to use its hard power on Bollywood. They have incited mobs, engineered police cases, and orchestrated arbitrary arrests. When the Amazon series Tandav released in January 2021, for example, members of grassroots Hindu nationalist organisations filed police complaints against a Muslim actor Mohammed Zeeshaan Ayyub and the showrunners in four different Indian states, alleging offence to Hindu religious sentiments. The crime? A character named Shiva, played by Ayyub, uses profanity while portraying his namesake Hindu deity in a student play. When Amazon petitioned the Supreme Court to protect the showrunners from arrest while these cases were sub judice , this was denied. In another incident on 3 October 2021, inspectors of the Narcotics Control Bureau arrested Aryan Khan, the superstar Shah Rukh Khan’s then 23-year-old son, in a Mumbai port terminal. Despite lack of evidence, the agents imprisoned him for nearly a month before granting him bail, finally dropping all charges in early 2022. “Had a government agency really imprisoned Aryan Khan without proof, as pure intimidation?” questioned journalist Samanth Subramanian in The New Yorker . “The rest of Bollywood, meanwhile, absorbed the news as the most cautionary tale of all: if they could do this to the king, imagine what they could do to us.” In January 2023, the mammoth success of Shah Rukh Khan-starrer Pathaan , despite widespread calls for its boycott , not only revived Bollywood’s box office slump but was also touted as a victory over the Hindu Right . The social media boycotts, many in the industry concluded, were all bark and no bite. Subsequent consecutive successes of several Hindi films in 2023— Jawan, Animal, Gadar 2— compounded upon a palpable sense of triumph, with proclamations that “ Bollywood is back ”. But beyond boycotts and the habitually extreme ebbs and flows of the box office, the BJP has remained successful in its attempts at stoking fear and a pervading atmosphere of censorship, one that has now become naturalised in the industry. “You don't just deal with these issues when your film or your show is coming out,” one writer-director-producer said to me. “You're dealing with them while you are writing. There is a psychological aspect to it.” Many key Bollywood members I interviewed shared how their creative process now includes several additional considerations, like avoiding depicting green and saffron colours and any religious symbols and erasing any critiques of the police or politicians in the narrative. This was not the case before even 2020. A screenwriter named it the “chilling effect” – a perpetual state of cowering invoked in the face of the BJP’s “bullying tactics.” “You just have to stay in line,” he reflected, “ That builds a self-censorship inside you.” The New Blockbuster While the BJP suppresses, it also amplifies. In the case of The Kashmir Files , the party’s vigorous promotion of the film created a replicable template for a new kind of unabashedly bigoted blockbuster. In 2023, it was recreated by Sudipto Sen-directed The Kerala Story . Early promotions of the film claimed to tell a “spine-chilling, never told before true story” of 32,000 girls from Kerala who’ve been converted to Islam, manipulated into joining ISIS, and “buried in the deserts of Syria and Yemen”. This claim is demonstrably false , with the makers themselves later backtracking and saying they were showing the “true stories of three young girls from different parts of Kerala”. However, in the film, one character passionately declares to a policeman: “More than 30,000 girls are missing, sir. The unofficial number is 50,000. We all believe that, sir”. Simplistic and unsubtle, The Kerala Story cherry-picks and distorts disparate, extremely rare “true stories” and manipulates them to peddle the Hindu nationalist “Love Jihad” conspiracy theory and construct a heightened sense of fear and distrust of Muslims. In one scene, the protagonist Shalini’s (now Fatima) husband rapes her, using Islam as justification, and later slaps her for protesting as she cries. In another, a bearded Muslim man lays out the plan for love jihad: “Start giving them medicine, get close to them, make them estranged from their families, ... [and] if need be, get them pregnant”. By the end of the film, this plan results in the pregnancy, suicide, and gang rape of these Hindu girls. Like The Kashmir Files , then, The Kerala Story also uses shock value to arouse disgust and hatred towards Muslims in a Hindu audience. Similarly, the film was profusely praised by Modi and several other BJP ministers and declared tax-free in multiple states. Produced with a modest budget of INR 30 crores, it collected a whopping INR 242.2 crore in India, making it another bona fide blockbuster. Bollywood and literature scholar Priya Joshi argues in her book Bollywood’s India (2015) that since the 1950’s, blockbusters have “vitally captured dispersed anxieties and aspirations about the nation” and are a “testament to some of the public fantasies that accompanied the national project”. In essence, she writes, “Bollywood’s blockbusters have conducted a dialogue over the idea of “India””. As India’s new contemporary blockbusters, The Kashmir Files and The Kerala Story reflect a nation engulfed in Islamophobia and Hindutva rhetoric. “The only trend that seems to work,” a prominent writer-director-producer admitted to me, “is an anti-Muslim trend.” According to culture studies scholars John Hartley and Ien Ang, audiences for films and any large-scale culture industries are “literally unknowable”, forming what Tejaswini Ganti calls “the ultimate site of unpredictability”. To cope with the inherent uncertainty of the business, members of Bollywood use what Ganti terms “production fictions”—“fluid and flexible discourses” made mostly in hindsight to explain commercial outcomes. Production fictions, for Ganti, primarily function to rationalise inherently random, unpredictable, and inexplicable box office events. Commercial outcome, she explains, functions as a “form of imperfect communication between audiences and filmmakers”—a dialectic of sorts. Riding the Saffron Wave The Kashmir Files and The Kerala Story’s unprecedented success has created new production fictions that audiences actually want to watch more anti-Muslim, Hindutva stories, that consumer demand has simply swayed in that direction, and that such films are simply more likely to do better at the box office, not least due to possible, legitimizing promotion by the BJP. Many filmmakers, my interviewees claimed, “are riding on this whole saffron wave”, and many more, they expect, will “jump on the bandwagon” in order to achieve elusive box office triumph. It may be tempting to exceptionalize these films and view them as existing out of the scope of mainstream Hindi cinema, but this is misguided. These movies are only more extreme, brazen versions of an increasingly ubiquitous trend. From historical fiction films about Islamic invaders to cop and war films about fighting Islamic terrorism and Pakistan, Hindutva themes are dominating India’s cultural production and national consciousness. This type of cinema exists on a spectrum. There are those high on testosterone and muscular nationalism, like Uri (2019), Bhuj (2021), and recently, Gadar 2 (2023) and Fighter (2024), which involve masculinized army narratives, enforcing national borders, fighting “invaders”, espionage, violence, and the like. Then there are the rarer, more nuanced films on similar topics, like the female-centred Alia Bhatt-starrer Raazi (2018). Where there are explicitly propagandist, anti-Muslim examples of cinema like The Kashmir Files and The Kerala Story , there are also more subtly Islamophobic films peddling a quieter poison, like Sooryavanshi (2021), Mission Majnu (2022), and Indian Police Force (2023). Cumulatively, the hard ubiquity of these protecting-the-nation-state-narratives and the pervasive uber–Hindu-patriotism at their core reflects what scholars Edward Anderson and Arkotong Longkumer refer to as the mainstreaming of Hindu nationalism. By making Indian-ness synonymous with Hindu-ness, they normalise Islamophobia in public discourse. The BJP has evidently harnessed the uncertainty endemic to the film industry to push it to perpetuate its Hindutva ideology. They are ultimately succeeding at saffronizing Bollywood, not by turning its largely apolitical members into Hindu nationalists, but by influencing market forces to make Hindutva stories more profitable and marginalising dissenting or “deviant” voices. This new political order is increasingly being internalised, naturalised, and taken for granted by industry members, who appear, from my research, all too willing to compromise on their ideals for commercial success. In January 2019, the year of the last Indian national election, a group of Bollywood A-listers, none of whom were Muslim, were invited to meet Modi. They then posted a selfie of all of them together, which instantly went viral on social media. Later that April, Modi sat down for a sanitised, scripted, and avowedly “apolitical” interview with Bollywood superstar Akshay Kumar, known for being Hindutva’s poster boy . The same year saw the release of a slew of Hindutva propaganda films, many of which were officially promoted by the BJP , from hagiographic biopics of Hindutva figures like Thackeray and PM Narendra Modi to a film denigrating the opposition Congress party like The Accidental Prime Minister , to a pro-war, ultranationalist action film like Uri . With India heading towards another round of national elections this May, there is a lineup of propaganda films that peddle Hindutva conspiracies, celebrate Hindutva figures, and glorify the BJP while vilifying all its opponents: the Congress, academic institutions, activists, and of course, Muslims. These films share similar conventions: no A-list stars, lower budgets, saffron colour text in their trailers and posters, sensationalist hashtags hinting at conspiracies, and a neo-realist style colour grade. More importantly, they all seek to recreate the template created by The Kashmir Files and The Kerala Story , with the BJP and Modi’s promotion, tax-free status, and if they’re lucky, virality and box office glory. The first, Article 370 , exalts the Union Government for removing the eponymous article that conferred special status on Kashmir. Like clockwork, Modi praised the film even before its release. “I have heard that perhaps a film on Article 370 is going to be released this week,” he stated while addressing a rally in Jammu on 20 February 2024. "Good, it will be useful for people to get correct information." The film’s lead actor Yami Gautam shared a video of the speech immediately. “It is an absolute honour to watch PM @narendramodi Ji talk about #Article370Movie,” she wrote on X . Eventually released on 23 February, the film has made nearly INR 80 cr in India and is declared a super hit . More carnage is to follow. ∎ ALSO IN THIS ISSUE: AUTHOR Heading 5 Heading 5 Heading 5 Heading 5 AUTHOR Heading 5 Watching You Watching Me. Oil on wood. 36″ Tondo. Shyama Golden (2023). SHARE Facebook ↗ Twitter ↗ LinkedIn ↗ Research Bombay BJP Bollywood Sushant Singh Rajput The Kashmir Files Films Cinema Hindutva Kashmir Shakuntala Banaji Kunal Purohit Censorship Shah Rukh Khan Rachel Dwyer Aryan Khan Samanth Subramaniam Love Jihad Box Office Commercialization Tejaswini Ganti Fascism Ethnography India Advertising Bhuj The Kerala Story Priya Joshi Article 370 Yami Gautam Ien Ang John Hartley KAASHIF HAJEE is a writer and researcher based in London, with an MA in social anthropology from SOAS, University of London. Research Bombay 15th Apr 2024 SHYAMA GOLDEN is a Sri Lankan-American artist whose oil and acrylic paintings use figuration to explore the complex and layered ways identiy is experienced, performed, and reinforced. Her work has been featured on covers for the New York Times , LA Times , and Netflix Queue , as well as various book covers such as Shruti Swamy’s Archer , Fatimah Asghar’s If They Come for Us , and Akweke Emezi’s PET and BITTER . Her work has been exhibited at Jeffrey Deitch Gallery and Trotter & Sholer, among others. On That Note: The Cost of Risk in Bombay’s Film Industry 5th AUG The Artisan Labor Crisis of Ladakh 3rd MAY Discourses on Kashmir 24th OCT

“Those first days in April was when I think I started to grasp the enormity of the crisis. People were live-tweeting themselves in death. I just stopped working. I was doing medical resources at the time, which meant I was calling to make sure if oxygen tanks and hospital beds were available.” | Live · INTERACTIVE Live · Delhi The Assessment of Veracity: COVID-19 Mutual Aid Organizing “Those first days in April was when I think I started to grasp the enormity of the crisis. People were live-tweeting themselves in death. I just stopped working. I was doing medical resources at the time, which meant I was calling to make sure if oxygen tanks and hospital beds were available.” Follow our YouTube channel for updates from past or future events. Journalist and organizer Riddhi Dastidar worked tirelessly throughout 2020 and 2021 for pandemic relief in Delhi. In our event In Grief, In Solidarity , Dastidar recounts their experience of being in Delhi as a reporter in April 2020, when the enormity of the situation truly hit home. Amidst the many dead, dying, and a severe shortage of hospital beds, Dastidar was making urgent calls for oxygen tanks and hospital beds. Here, with Art Director Priyanka Kumar, Dastidar explained how the grief and devastation motivated Mutual Aid India —an act of confusion and desperation as much as urgency. "If I compile a list of campaigns that are working on grassroots relief, would you be willing to volunteer?" they remember asking, imagining it would be a relatively small thing to begin. The pandemic, of course, exacerbated the divisions and marginalization within Indian society. As Dastidar explains, how grassroots organizations seemed to assess the "veracity" of need seemed ignorant of what lived reality was like. Dastidar later discusses, citing Kaveh Akbar, that this was the sort of time when art and poetry were simply not activism. Only organizing was. Their refusal of a conflation is, in itself, an act of demonstrating veracity. Kumar, in turn, asked: How does somebody involved in both investigative journalism and mutual aid organizing also make sure to attend to one's own grief? SUB-HEAD Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Live Delhi COVID-19 Event In Grief In Solidarity Veracity Essential Workers Mutual Aid Organizing Art Practice Accountability Affect Exhaustion Pretense Fundraising Social Media Mutual Aid India Diasporic Donors Grassroots Organizing Cyclone Hyat NGOs Direct Bank Transfer Disaster Capitalism Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. 5th Jun 2021 AUTHOR · AUTHOR Facebook Twitter LinkedIn Add paragraph text. Click “Edit Text” to customize this theme across your site. 1 Heading 5 Heading 6 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 Heading 6 On That Note:

“Not only has the neighborhood lost much of its middle-class transnational identity, but it is also being erased in the media and from the collective memory of Dubai. The livelihoods and lifestyles of Karama’s former inhabitants are threatened as the space for economic participation diminishes with the establishment of more exclusive, privatized, and upper-class modes of living and leisure in the area.” INTERACTIVE New Dubai's Capital Accumulation: The Story of Karama “Not only has the neighborhood lost much of its middle-class transnational identity, but it is also being erased in the media and from the collective memory of Dubai. The livelihoods and lifestyles of Karama’s former inhabitants are threatened as the space for economic participation diminishes with the establishment of more exclusive, privatized, and upper-class modes of living and leisure in the area.” Bhoomika Ghaghada “ Karama: An Immigrant Neighborhood Transformed ” is an essay by writer Bhoomika Ghaghada, published in Jadaliyya . Karama is where Ghaghada grew up. It is a place where Bollywood music was part of the background soundscape, where one could hear people speaking “ in Hindi, Urdu, and Tagalog. ” Of course, that was in the early 2000s—well before the gentrification of Karama began. Flanked by the Dubai frame were “ Old Dubai ” and “ New Dubai, ” signifiers for tourists who wished to see what “ historical ” neighborhoods looked like. Once a trading port and an affordable haven for South Asian immigrants, Karama has convulsed with massive change, what with the expulsion of many of its former residents as part of Dubai's vision of itself: a glitzy, skyscraper-dominated, upper-class, and rarefied space. As part of our online event In Grief, In Solidarity in 2021, Ghaghada—introduced by editor Vamika Sinha—read her poignant and incisive essay, one which is all the more important because of the dearth of writing on and from the large South Asian diaspora in the UAE. This rent gap became apparent and significant enough in 2014, soon after Dubai won the bid to host Expo2020. There was plenty of vacant land in Dubai, but two factors made building in undeveloped areas less attractive. First, Dubai was hit hard by the 2008 global financial recession. A bulk of real estate projects were put on hold and many were canceled. With the help of its neighbor city, Abu Dhabi , the Dubai real estate market would recover over the next five years. Second, developing new areas on the outskirts of the city was a relatively costly endeavor with a slower return on investment. It involved greater planning, land preparation, and setting up comprehensive infrastructure—inner roads from existing arteries, metro lines, and water and power lines. This financial reality made Karama an attractive site for redevelopment and capital expansion. “ Karama: An Immigrant Neighborhood Transformed ” is an essay by writer Bhoomika Ghaghada, published in Jadaliyya . Karama is where Ghaghada grew up. It is a place where Bollywood music was part of the background soundscape, where one could hear people speaking “ in Hindi, Urdu, and Tagalog. ” Of course, that was in the early 2000s—well before the gentrification of Karama began. Flanked by the Dubai frame were “ Old Dubai ” and “ New Dubai, ” signifiers for tourists who wished to see what “ historical ” neighborhoods looked like. Once a trading port and an affordable haven for South Asian immigrants, Karama has convulsed with massive change, what with the expulsion of many of its former residents as part of Dubai's vision of itself: a glitzy, skyscraper-dominated, upper-class, and rarefied space. As part of our online event In Grief, In Solidarity in 2021, Ghaghada—introduced by editor Vamika Sinha—read her poignant and incisive essay, one which is all the more important because of the dearth of writing on and from the large South Asian diaspora in the UAE. This rent gap became apparent and significant enough in 2014, soon after Dubai won the bid to host Expo2020. There was plenty of vacant land in Dubai, but two factors made building in undeveloped areas less attractive. First, Dubai was hit hard by the 2008 global financial recession. A bulk of real estate projects were put on hold and many were canceled. With the help of its neighbor city, Abu Dhabi , the Dubai real estate market would recover over the next five years. Second, developing new areas on the outskirts of the city was a relatively costly endeavor with a slower return on investment. It involved greater planning, land preparation, and setting up comprehensive infrastructure—inner roads from existing arteries, metro lines, and water and power lines. This financial reality made Karama an attractive site for redevelopment and capital expansion. SUB-HEAD ALSO IN THIS ISSUE: AUTHOR (Our) Worlds and (Plant) Wisdoms Kareen Adam · Nazish Chunara A Dhivehi Artists Showcase Follow our YouTube channel for updates from past or future events. SHARE Facebook Twitter LinkedIn Live Dubai Demolition Event In Grief In Solidarity Development Gentrification Karama Jadaliyya Nationalism UAE Street Art Old Dubai New Dubai Dubai Creek Dubai frame Tourism Luxury Tourism Working-Class Spaces Property Rent Gap State-Sponsored Privatization Burj Al Arab Dubai Roads and Transport Abu Dhabi Middle East Capital Capital Expansion Production of Space Wasl Hub Housing Crisis Brand Dubai Deira Enrichment Project Legal Regimes Lack of Legal Recourse The Denial of Citizenship Nationality-based Hierarchies Immigrant Neighborhoods Employment State Modernization Narratives BHOOMIKA GHAGHADA is a writer, strategist, facilitator, and independent researcher, based in Dubai. She co-founded the non-profit initiative Gulf Creative Collective. Her work has appeared in Jadaliyya and Postscript Magazine . 5 Jun 2021 Live Dubai 5th Jun 2021 Cracks in Pernote Tauseef Ahmad · Mohammad Aatif Ammad Kanth 2nd Dec The Lakshadweep Gambit Rejimon Kuttapan 29th Mar Chats Ep. 11 · On Maldives' Transitional Justice Act Mushfiq Mohamed 7th Jul India's Vector Capitalism Model Anumeha Yadav 5th Jun The Assessment of Veracity: COVID-19 Mutual Aid Organizing Riddhi Dastidar 5th Jun On That Note:

“Not only has the neighborhood lost much of its middle-class transnational identity, but it is also being erased in the media and from the collective memory of Dubai. The livelihoods and lifestyles of Karama’s former inhabitants are threatened as the space for economic participation diminishes with the establishment of more exclusive, privatized, and upper-class modes of living and leisure in the area.” INTERACTIVE New Dubai's Capital Accumulation: The Story of Karama “Not only has the neighborhood lost much of its middle-class transnational identity, but it is also being erased in the media and from the collective memory of Dubai. The livelihoods and lifestyles of Karama’s former inhabitants are threatened as the space for economic participation diminishes with the establishment of more exclusive, privatized, and upper-class modes of living and leisure in the area.” VOL. 1 LIVE AUTHOR AUTHOR AUTHOR Follow our YouTube channel for updates from past or future events. ALSO IN THIS ISSUE: AUTHOR Heading 5 Heading 5 Heading 5 Heading 5 AUTHOR Heading 5 Follow our YouTube channel for updates from past or future events. SHARE Facebook ↗ Twitter ↗ LinkedIn ↗ Live Dubai 5th Jun 2021 Live Dubai Demolition Event In Grief In Solidarity Development Gentrification Karama Jadaliyya Nationalism UAE Street Art Old Dubai New Dubai Dubai Creek Dubai frame Tourism Luxury Tourism Working-Class Spaces Property Rent Gap State-Sponsored Privatization Burj Al Arab Dubai Roads and Transport Abu Dhabi Middle East Capital Capital Expansion Production of Space Wasl Hub Housing Crisis Brand Dubai Deira Enrichment Project Legal Regimes Lack of Legal Recourse The Denial of Citizenship Nationality-based Hierarchies Immigrant Neighborhoods Employment State Modernization Narratives Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. “ Karama: An Immigrant Neighborhood Transformed ” is an essay by writer Bhoomika Ghaghada, published in Jadaliyya . Karama is where Ghaghada grew up. It is a place where Bollywood music was part of the background soundscape, where one could hear people speaking “ in Hindi, Urdu, and Tagalog. ” Of course, that was in the early 2000s—well before the gentrification of Karama began. Flanked by the Dubai frame were “ Old Dubai ” and “ New Dubai, ” signifiers for tourists who wished to see what “ historical ” neighborhoods looked like. Once a trading port and an affordable haven for South Asian immigrants, Karama has convulsed with massive change, what with the expulsion of many of its former residents as part of Dubai's vision of itself: a glitzy, skyscraper-dominated, upper-class, and rarefied space. As part of our online event In Grief, In Solidarity in 2021, Ghaghada—introduced by editor Vamika Sinha—read her poignant and incisive essay, one which is all the more important because of the dearth of writing on and from the large South Asian diaspora in the UAE. This rent gap became apparent and significant enough in 2014, soon after Dubai won the bid to host Expo2020. There was plenty of vacant land in Dubai, but two factors made building in undeveloped areas less attractive. First, Dubai was hit hard by the 2008 global financial recession. A bulk of real estate projects were put on hold and many were canceled. With the help of its neighbor city, Abu Dhabi , the Dubai real estate market would recover over the next five years. Second, developing new areas on the outskirts of the city was a relatively costly endeavor with a slower return on investment. It involved greater planning, land preparation, and setting up comprehensive infrastructure—inner roads from existing arteries, metro lines, and water and power lines. This financial reality made Karama an attractive site for redevelopment and capital expansion. More Fiction & Poetry: Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5

“Those first days in April was when I think I started to grasp the enormity of the crisis. People were live-tweeting themselves in death. I just stopped working. I was doing medical resources at the time, which meant I was calling to make sure if oxygen tanks and hospital beds were available.” INTERACTIVE The Assessment of Veracity: COVID-19 Mutual Aid Organizing “Those first days in April was when I think I started to grasp the enormity of the crisis. People were live-tweeting themselves in death. I just stopped working. I was doing medical resources at the time, which meant I was calling to make sure if oxygen tanks and hospital beds were available.” VOL. 1 LIVE AUTHOR AUTHOR AUTHOR Follow our YouTube channel for updates from past or future events. ALSO IN THIS ISSUE: AUTHOR Heading 5 Heading 5 Heading 5 Heading 5 AUTHOR Heading 5 Follow our YouTube channel for updates from past or future events. SHARE Facebook ↗ Twitter ↗ LinkedIn ↗ Live Delhi 5th Jun 2021 Live Delhi COVID-19 Event In Grief In Solidarity Veracity Essential Workers Mutual Aid Organizing Art Practice Accountability Affect Exhaustion Pretense Fundraising Social Media Mutual Aid India Diasporic Donors Grassroots Organizing Cyclone Hyat NGOs Direct Bank Transfer Disaster Capitalism Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Journalist and organizer Riddhi Dastidar worked tirelessly throughout 2020 and 2021 for pandemic relief in Delhi. In our event In Grief, In Solidarity , Dastidar recounts their experience of being in Delhi as a reporter in April 2020, when the enormity of the situation truly hit home. Amidst the many dead, dying, and a severe shortage of hospital beds, Dastidar was making urgent calls for oxygen tanks and hospital beds. Here, with Art Director Priyanka Kumar, Dastidar explained how the grief and devastation motivated Mutual Aid India —an act of confusion and desperation as much as urgency. "If I compile a list of campaigns that are working on grassroots relief, would you be willing to volunteer?" they remember asking, imagining it would be a relatively small thing to begin. The pandemic, of course, exacerbated the divisions and marginalization within Indian society. As Dastidar explains, how grassroots organizations seemed to assess the "veracity" of need seemed ignorant of what lived reality was like. Dastidar later discusses, citing Kaveh Akbar, that this was the sort of time when art and poetry were simply not activism. Only organizing was. Their refusal of a conflation is, in itself, an act of demonstrating veracity. Kumar, in turn, asked: How does somebody involved in both investigative journalism and mutual aid organizing also make sure to attend to one's own grief? More Fiction & Poetry: Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5 Date Authors Heading 5

ADVISORY EDITOR Nazish Chunara NAZISH CHUNARA is a painter, installation artist, and aerodynamicist currently based in Los Angeles. ADVISORY EDITOR WEBSITE INSTAGRAM TWITTER Heading 5 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 LOAD MORE

Masthead GRID LIST ASSOCIATE EDITORS Hira Azmat Miriyam Ilavenil Vrinda Jagota DESIGN DIRECTOR Anita Zehra SENIOR EDITORS Sarah Eleazar Abeer Hoque Nur Nasreen Ibrahim Mushfiq Mohamed Mehr Un Nisa Shubhanga Pandey Mahmud Rahman Zoya Rehman Vamika Sinha Zahra Yarali WEB DESIGNER Ammar Hassan Uppal LEAD ILLUSTRATOR Mahnoor Azeem ART DIRECTORS Clare Patrick Priyanka Kumar DESIGNERS Hafsa Ashfaq Mukul Chakravarthi Soumya Dhulekar Prithi Khalique Neha Mathew Divya Nayar DESIGN EDITORS Ali Godil Mira Khandpur DRAMA EDITORS Neilesh Bose Esthappen S FICTION EDITORS Rita Banerjee Kartika Budhwar Ahsan Butt Jever Kohli-Mariwala Hananah Zaheer MULTIMEDIA EDITOR Zeeshaan Nabi POETRY EDITORS Zara Suhail Mannan Chandramohan S Palvashay Sethi ADVISORY EDITORS Sabika Abbas Senna Ahmad Nazish Chunara Vishakha Darbha Aditya Desai Aparna Gopalan Aruni Kashyap Shreyas R Krishnan Aishwarya Kumar Sarah Thankam Mathews Tisya Mavuram Naib Mian Seyhr Qayum Sana Shah Zuneera Shah Hasanthika Sirisena FACT CHECKERS Sameen Aziz Uzair Rizvi Aliya Farrukh Shaikh NON-FICTION EDITORS Kaashif Hajee Shahzaib Raja Jeevan Ravindran Aisha Tahir Zobia Haq BOARD OF DIRECTORS Manan Ahmed Asif Kamil Ahsan Tehani Ariyaratne Gaiutra Bahadur Aditya Desai Nur Nasreen Ibrahim NayanTara Gurung Kakshapati Meena Kandasamy Rajiv Mohabir Sumana Roy Tooba Syed Suchitra Vijayan Ather Zia Chief Editor Iman Iftikhar FOUNDER Kamil Ahsan Chief Editor Iman Iftikhar Associate Editor Hira Azmat Associate Editor Miriyam Ilavenil Associate Editor Vrinda Jagota SENIOR EDITOR Sarah Eleazar SENIOR EDITOR Abeer Hoque SENIOR EDITOR Nur Nasreen Ibrahim SENIOR EDITOR Mushfiq Mohamed SENIOR EDITOR Mehr Un Nisa SENIOR EDITOR Shubhanga Pandey SENIOR EDITOR Mahmud Rahman SENIOR EDITOR Zoya Rehman SENIOR EDITOR Vamika Sinha SENIOR EDITOR Zahra Yarali DESIGN DIRECTOR Anita Zehra Art Director Priyanka Kumar Art Director Clare Patrick WEB DESIGNER Ammar Hassan Uppal LEAD ILLUSTRATOR Mahnoor Azeem DESIGNER Hafsa Ashfaq DESIGNER Mukul Chakravarthi DESIGNER Soumya Dhulekar DESIGNER Prithi Khalique DESIGNER Neha Mathew DESIGNER Divya Nayar DESIGN EDITOR Ali Godil DESIGN EDITOR Mira Khandpur DRAMA EDITOR Esthappen S DRAMA EDITOR Neilesh Bose FICTION EDITOR Rita Banerjee FICTION EDITOR Ahsan Butt FICTION EDITOR Kartika Budhwar FICTION EDITOR Jever Kohli-Mariwala FICTION EDITOR Hananah Zaheer MULTIMEDIA EDITOR Zeeshaan Nabi NON-FICTION EDITOR Kaashif Hajee NON-FICTION EDITOR Shahzaib Raja NON-FICTION EDITOR Jeevan Ravindran NON-FICTION EDITOR Aisha Tahir POETRY EDITOR Zara Suhail Mannan POETRY EDITOR Chandramohan S POETRY EDITOR Palvashay Sethi FACT CHECKER Sameen Aziz FACT CHECKER Uzair Rizvi FACT CHECKER Aliya Farrukh Shaikh Advisory Editor Sabika Abbas ADVISORY EDITOR Senna Ahmad Advisory Editor Nazish Chunara ADVISORY EDITOR Vishakha Darbha ADVISORY EDITOR Aditya Desai ADVISORY EDITOR Aparna Gopalan ADVISORY EDITOR Aruni Kashyap Advisory Editor Shreyas R Krishnan ADVISORY EDITOR Aishwarya Kumar ADVISORY EDITOR Sarah Thankam Mathews ADVISORY EDITOR Tisya Mavuram Advisory Editor Naib Mian ADVISORY EDITOR Seyhr Qayum ADVISORY EDITOR Sana Shah ADVISORY EDITOR Zuneera Shah ADVISORY EDITOR Hasanthika Sirisena FOUNDER Kamil Ahsan BOARD MEMBER Tehani Ariyaratne BOARD MEMBER Manan Ahmed Asif BOARD MEMBER Gaiutra Bahadur BOARD MEMBER NayanTara Gurung Kakshapati BOARD MEMBER Meena Kandasamy BOARD MEMBER Rajiv Mohabir BOARD MEMBER Sumana Roy BOARD MEMBER Tooba Syed BOARD MEMBER Suchitra Vijayan BOARD MEMBER Ather Zia

NON-FICTION EDITOR Jeevan Ravindran JEEVAN RAVINDRAN is a multimedia journalist based in Jaffna and London, with bylines in VICE , Reuters , CNN, and more. She reports on human rights and politics. NON-FICTION EDITOR WEBSITE INSTAGRAM TWITTER Heading 5 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 LOAD MORE

PHOTOJOURNALIST, BOARD MEMBER NayanTara Gurung Kakshapati NAYANTARA GURUNG KAKSHAPATI lives in Kathmandu, Nepal and works at the intersections of visual storytelling, research, pedagogy, and collective action. In 2007, she co-founded photo.circle , an independent artist-led platform that facilitates learning, exhibition making, publishing, and a variety of other trans-disciplinary collaborative projects for Nepali visual practitioners. In 2011, she co-founded Nepal Picture Library , a digital archiving initiative that works towards diversifying Nepali socio-cultural and political history. She is also the co-founder and festival director of Photo Kathmandu , an international festival that takes place in Kathmandu every two years. She has served as festival director for South Asia’s premier non-fiction film festival Film Southasia , been part of the selection committee for the first cycle of World Press Photo ’s 6x6 Global Talent Program in Asia, and been a mentor for the 2020 World Press Photo Joop Swart Masterclass. She was recently awarded the 2020 Jane Lombard Fellowship by the Vera List Center for Art and Politics at The New School, New York. She studied documentary photography at the SALT Institute of Documentary Studies, Maine, and International Relations and Studio Art at Mt. Holyoke College, Massachusetts. PHOTOJOURNALIST, BOARD MEMBER WEBSITE INSTAGRAM TWITTER Heading 5 Heading 6 Heading 6 Heading 5 Heading 6 Heading 6 LOAD MORE