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THE VERTICAL
Reportage
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Mexico

In Mexico, over 116,000 people are registered as missing, many due to violence linked to the war on drugs. In the absence of timely support from the authorities, relatives of the missing are forced to create their own missing person posters, which serve as vital tools to mobilize local communities and gain leads, though they come with risks, such as extortion by criminals. With thousands of disappearances unresolved, unofficial, family-led searches for missing individuals continue, highlighting a broken system and the desperate need for more effective responses to the crisis.
Digital Collage (2024) by Soumya Dhulekar.






The Faces of Mexico's Disappeared
On the afternoon of July 19, 2023, Abraham Flores and his wife, Beatriz Cárdenas, celebrated their daughter’s first birthday with a rainbow cake and a small family gathering at Flores’s parents’ house in northern Mexico. Around 10:30 pm, Flores dropped Cárdenas and their child off at their home. Flores, a 32-year-old ride-hailing driver, then went to pick up a passenger outside of the application. He assured his family he would be back soon.
At 12:30 am, Cárdenas, 28 years old, warned her husband via WhatsApp about a shooting that had occurred a few blocks from their home in the municipality of Santa Catarina, Nuevo León. Flores didn’t respond. She messaged him an hour later and then fell asleep. Early in the morning, she tried to contact him once more and saw that his last connection was at 4:15 am. Since then, Cárdenas has been searching for him.
“Hours passed. It was 5 p.m. and I couldn’t take it anymore. I went straight to my in-laws, and they said, ‘Maybe he went out with friends.’ But I knew it wasn’t normal,” Cárdenas asserted. “He could go out drinking or with friends, but he would always come back. I mean, he always came back. And now, he hasn’t.”
Across Mexico, there are over 116,000 people officially registered as missing or disappeared, primarily since 2006 when the government launched the “war on drugs” and began militarizing the streets as part of its strategy. Families of the disappeared have united in search collectives, often risking their safety and facing numerous obstacles such as a lack of resources and information, physical threats, and a slow, negligent response from authorities. The missing person poster has emerged as a vital and accessible tool during the crucial early days of a disappearance, though it has its limitations.

Since the General Law on the Forced Disappearance of Persons was approved in 2017–following the intensive work and advocacy of families of the disappeared–the National Search Commission, the General Prosecutor’s Office, and their state counterparts have been responsible for investigating disappearances. However, the implementation of the law has been hampered by a lack of political will from authorities and insufficient human and material resources.
The law mandates immediate searches, but authorities often refuse to file reports in the initial hours, despite the increased likelihood of finding a person alive during this critical period. Without a filed report, the official missing person poster, known as “ficha de búsqueda” (search form), cannot be issued. May-ek Querales, an anthropologist with the Social and Forensic Anthropology Research Group (GIASF), explained that issuing a missing person poster also means that an investigation is officially opened. "Therefore it [authorities] will always have it on its agenda and will not stop looking for your loved one, in theory. Unfortunately, that’s not always the case,” Querales added.
Despite official protocols, authorities told Cárdenas that they needed to wait at least 24 hours before filing a disappearance report. Many families are forced to create their own posters and distribute them through personal networks, such as WhatsApp chats, Facebook neighborhood groups, and word-of-mouth, in order to initiate the search for their missing loved ones.
María de la Luz López Castruita, who has been searching for her daughter Irma Claribel since 2008 in the northern state of Coahuila, highlights the importance of the poster as an accessible search tool for families, but also as a communication tool to engage with society and ask for help. “It's a huge support for us because we think if more people spread it, the more likely it is that it will reach people who have seen our loved ones,” she said.

Despite the limitations that the poster may encounter in its circulation, it can also become a valuable emotional object for families experiencing the pain and uncertainty of a disappearance for the first time. Faced with the overwhelming prospect of beginning the search for a loved one in a country with thousands upon thousands of missing people, the poster can be the first step that a family member takes to proactively search without depending on the authorities.
“It also has a symbolic function so that people do not go crazy in the process of not having an answer from their loved one,” Querales said.
In the initial hours after her husband’s disappearance, Cárdenas felt she couldn’t wait any longer. She created a missing person poster in Word, using a photo from their daughter’s birthday celebration.
“It was literally the photo we had taken of him that night,” explained Cárdenas. “It was that photo, with red letters saying ‘MISSING,’ a description of what he looked like, what he was wearing…exactly as he appears in the photo is what he was wearing [at the time he disappeared].”
The lack of immediate institutional support often makes families more vulnerable. Cárdenas used her personal phone number in that initial poster she created herself, a common practice among families hoping that a relative’s number will ensure more attention to any leads via incoming calls. Querales warned that this can put families at risk of extortion by organized crime, who are always looking for opportunities to profit. Cárdenas and her in-laws were extorted for about $600 dollars.
“In their desperation, when someone tells them that they have information about their loved one, families are often overwhelmed and begin to share personal information that can include transferring money,” Querales said. “The non-institutional missing person poster has that risk because you do not have a phone, separate from your personal ties, that can provide you with protection.”
Disappearances in Mexico are perpetrated by various actors with diverse motivations. Mónica Meltis, founder of Data Cívica, an organization using data to support victims of human rights violations, explained that Mexico had a history of enforced disappearances from the 1960s to the 1980s —a period known as the ‘Dirty War’— primarily used to target political dissidents. While enforced disappearances perpetrated by state agents have not ceased, various actors, mainly linked to organized crime, now carry out disappearances, often with the complicity of, or permission from, state agents.
“Forced disappearance continues to exist, although in reality it is now more complex because there is not only disappearance by the State, but now something called ‘disappearance by individuals’,” Meltis added.
Starting the Search
It was not until three days after Flores’s disappearance that the official missing person poster began to circulate. Despite how recently the photograph used in the poster was taken, the Nuevo León Search Commission made two mistakes in the details. They incorrectly stated that Flores was wearing a white hat (it was black) and black pants (they were blue jeans). To date, the commission has only corrected the color of the pants.
Often, families do not have a recent or updated photo, and sometimes the shock of the events they are experiencing causes memory lapses. It becomes difficult to remember the physical features of their loved one, their particularities, or the details of the clothes they were wearing. This cannot only take a great emotional toll on them, but can also make the search much harder. López, who also leads “Voz que Claman Justicia,” one of hundreds of search collectives led by families of the disappeared, said she has seen this frustration in family members who are unable to remember. That’s why she often suggests being accompanied by someone close when filing the report.
“We often make the mistake of giving incorrect information because of the pain that it brings. It is a lot of pain,” she said.
In many of these cases, having a distinctive feature that truly differentiates the person can be a significant advantage when filing a report. López explains how tattoos, for example, can help to further individualize the person, or even make visual identification easier if a body is found.

“When there are scars or tattoos, it’s easier. [Previously] I used to be critical when someone got a tattoo, but now I say how important it is to have one. That way, when bodies are found, they can identify them easily. Or, not only bodies, but homeless people too,” López said. “When I see my compañeras immediately looking for the tattoo, it leaves me feeling helpless because my [missing] daughter didn’t have any.”
Families, mostly mothers, lead local search groups and offer guidance about the steps to follow after a disappearance as institutions often don’t provide necessary information, or fail to coordinate or collaborate with other authorities. “If someone disappears, the recommendation is to look for the collectives. They are the ones who will truly help you search, not the State,” said Meltis.
Séverine Durin, an anthropologist and researcher at the Center for Research and Higher Studies in Social Anthropology (CIESAS), explained that families often find a lack of coordination among the institutions officially responsible for supporting them, which can be confusing and make the search process much more exhausting. If there is evidence that the person could have disappeared in a different state than the one in which they reside, it can be even more complicated.
Frustrated by the inefficiency of the authorities and their slow response, Cárdenas decided to join a collective of families of the disappeared in Nuevo León a month after her husband went missing.
“To see the inefficiency of the authorities, and then experience the advice, support, or guidance [the families] give you,” Cárdenas said. “It's such a different experience to be with them.”
After a disappearance, most families go from government institution to government institution without finding any answers, impacting their job security or livelihood. Beyond sharing the pain of not knowing the whereabouts of a loved one, Durin explained that collectives of families offer mutual support, and are able to exert stronger pressure on authorities than a single person.
“Definitely, they [collectives] will support you and you are going to be able to put pressure on the institutions to fulfill their duty of searching,” Durin added. "They can create search plans and agreements and obtain resources and security [for the searches].”

Victims’ families primarily conduct two types of searches. One, where the search efforts are focused on finding their loved ones alive, involves roaming the streets, hospitals, prisons, and other such locations where someone under peril may find themselves. Although authorities must always act under the principle of presumption of life as mandated by the general law on disappearances, in practice authorities often suggest that the person might be dead, directing relatives to the Forensic Medical Service. This often revictimizes family members already contending with the trauma of losing a loved one in this manner. On the other hand, visits to the Forensic Medical Service have become increasingly important due to the country’s backlog of unidentified remains.
"When the report is filed, the institutions immediately orient the search toward death,” explained Querales. “In other words, they talk about a field search, but in reality, it is already assumed that the person who disappeared has lost their life… the authorities themselves thus rule out the activation of immediate search protocols.”
The other type of search involves hundreds of victims’ collectives combing through fields, hills, deserts, and vacant lots across the country to search for human remains, often in clandestine graves. According to local prosecutors, between 2006 and June 2023, 4,565 clandestine graves were identified, as reported by the Citizen Platform for Graves, a database created by Data Cívica and other organizations. At least 6,253 human bodies and 4,662 fragments were found during this period.
Family members of the disappeared have learned about forensics to identify soil types, smells, and the proper care of human remains. They mobilize to obtain more detailed information for the missing person poster, and then circulate it to receive tips. They then start their own investigations, following the trail, and often putting their well-being at risk, to find any indication of clandestine burials.
“They search in the mountains, or in other areas where they have information that there could be missing people,” explained Durin. “It’s difficult to understand for relatives of missing people, but it is important to find them, regardless of whether they are alive or not.”
López, who focuses on both types of searches, emphasized the importance of sustaining searches under the presumption of life. While the official discourse often links disappearances to organized crime, the vast majority of cases suggest a complex web of factors, including militarization, corruption, impunity, and other forms of violence that disproportionately affect vulnerable populations.
The search brigades that López carries out along with other families have found people who were reported as missing, incarcerated under a different name, or on the streets dealing with substance abuse.
“We know that the searches of clandestine graves are there, and we cannot keep piling up so many remains and so many bodies. We know that there are many missing persons alive who want to be found, but nobody looks for them alive,” said López. “If we have seen that kind of search yields results, why not do it?”
Information gap and Added Pressure on Families
More than a year after her husband’s disappearance, Cárdenas still has no answers. At one point, authorities told her they had already identified two suspects but lacked enough evidence for an arrest. While balancing work and being a single parent to her now two-year-old daughter, Cárdenas also makes frequent efforts to review her case.
Although the investigation is the duty of the prosecutors, families are often obliged to find the information on their own and deliver it to authorities in charge of the case. In most cases, if families do not provide the information, the authorities neglect the case. Being part of a collective helps, as there’s constant collective pressure to review the cases of all group members or pursue search actions.

Additionally, authorities often warn families against making their case public, claiming it could jeopardize the investigation. However, in effect, this is likely to prevent any progress in the investigation. In fact, this tactic incites even more fear in families. Authorities also often suggest not publishing the search form or discussing the cases on social media or in the media. This is not in fact meant to aid the victim, but a method of subterfuge to downplay the growing numbers of disappearances.
Although Cárdenas saw the poster she created immediately being shared on social media and in her group chats, she said that one of the challenges she encountered was social indifference. “The truth is, myself included, we don't really pay attention to other people's faces, you know? That's why I don't see much of a case for making a poster. In other words, people don’t take the time to observe the people around them,” Cárdenas said.
While many families mobilize across Mexico and put up posters in public spaces, over 116,000 people remain missing. Querales explained that the collectives organize awareness brigades in different parts of the country, filling the streets or central plazas with missing person posters. However, the sheer number of posters can be overwhelming for people transiting through these public spaces.
“Confronted with so many faces, how many people really stop to pay attention to those individualizing features?” Querales asked.
“How are they to determine that perhaps that young boy in a street situation that they saw on the corner, or that person they crossed paths with on the metro, or someone who they ran into on any street, could be a face on a search poster?”
Every day, new search posters are added to those already circulating in public and digital spaces as resistance against the state’s insistence on silence. The faces of Mexico’s disappeared are exposed over and over again in every place [that] families can access, defying government efforts to downplay the crisis. Families struggling in the wake of disappearances use the posters not only to mobilize the search, but also as daily reminders that their struggle will continue until all their loved ones are found.∎
SUB-HEAD
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Reportage
Mexico
Missing Person
Disappearance
Extortion
Criminality
Government
Safety
War on drugs
Militarism
Negligence
General Law on the Forced Disappearances of Persons
Forced Disappearance
National Search Commission
Political Will
Search and Rescue
Emergency Response
Human Security
Anthropology
Social and Forensic Anthropology Research Group
GIASF
Missing Person Poster
Social Media
Community
Collective
Accessibility
Vulnerable Populations
Protection
Data Civica
Dirty War
Political Dissidents
Organized Crime
Disappeared by individuals
Nuevo Leon Search Commission
Misinformation
Missing Information
Voz que Claman Justicia
Memory
Local search groups
Center for Research and Higher Studies in Social Anthropology
CIESAS
Institutional Forgetfulness
Citizen Platform for Graves
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31st
Jan
2025
AUTHOR
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